Location: On-Site (NDZ Performance Headquarters, Cheshire, CT)
Reports To: Marketing Director
About NDZ Performance:
NDZ Performance specializes in high-quality, customizable firearm upgrades and accessories. We take pride in offering exceptional products that empower firearm enthusiasts, competitive shooters, and tactical professionals to enhance performance and personalization. Join a team that values innovation, community, and a commitment to excellence in the firearm industry.
Role Overview:
We're looking for an on-site Social Media Specialist to manage and elevate NDZ's social media presence. The ideal candidate will work directly with the Marketing Director as well as other departments to create compelling content, engage with the firearm community, and execute strategic campaigns that drive engagement and sales.
Key Responsibilities:
Content Creation & Management:
Develop, curate, and schedule daily posts across platforms including Instagram, Twitter, YouTube, and Pinterest.
Collaborate with the on-site team to capture high-quality product images, videos, and live content?.
Write engaging captions with storytelling elements and clear calls-to-action.
Community Engagement:
Respond to comments, messages, and tags promptly to build relationships and foster a sense of community loyalty?.
Encourage and feature user-generated content, such as customer builds, by promoting branded hashtags like #NDZCustoms?.
Host on-site live events or streaming sessions to showcase new products or provide how-to demonstrations?.
Campaign Execution:
Plan and execute social media campaigns for product launches, promotions, and events (e.g., Father's Day or Fourth of July sales)?.
Partner with on-site staff and influencers for co-branded content, giveaways, and on-location shoots?.
Analytics & Optimization:
Monitor and report on social media performance metrics (engagement, reach, CTR, conversions) to identify trends and opportunities.
A/B test content types, post timing, and creative assets to refine strategy and maximize impact.
Platform-Specific Strategies:
Focus on short-form video content, such as Instagram Reels and YouTube Shorts, to expand reach and engage NDZ's audience.
Utilize SEO best practices for YouTube and website-driven campaigns to maximize visibility?.
Qualifications:
Experience:
2+ years of social media management experience (personal pages do not apply), preferably in the firearm, outdoor gear, or performance industries.
Proven track record of increasing social media engagement and driving sales through organic and paid digital strategies.
Skills:
Proficiency in social media platforms, analytics tools (e.g., Meta Business Suite, Hootsuite), and content creation software (e.g., Canva, Adobe Creative Suite).
Excellent copywriting skills tailored to NDZ's audience, with an emphasis on clarity, engagement, and SEO.
Preferred But Not Required:
Deep understanding of firearm products, customization, and regulatory considerations impacting the firearm industry.
Preferred Traits:
Highly organized, detail-oriented, and adept at managing multiple campaigns simultaneously.
Creative and results-driven mindset, with a focus on creating impactful and engaging content.
Self-Starter: Ability to take initiative and work independently in a fast-paced environment.
Time Management: Excellent organizational skills to prioritize tasks and meet deadlines consistently.
What We Offer:
Competitive salary and benefits package.
Hands-on work environment with access to NDZ's latest products and innovations.
Opportunities for professional development in content creation and digital marketing.
A dynamic, fast-paced workplace focused on empowering firearm enthusiasts.
How to Apply:
Submit your resume, a cover letter highlighting your relevant experience, and a portfolio of past social media campaigns or posts.
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