Vacancy expired!
Excellent opportunity to work with high tech software startup in the service business.
You will work directly for one of the founders of the company, but also side-by-side with one of the industry's top consultants (will work as your mentor and lives in Austin, TX (works virtual, former VP Marketing at GE, Sr. VP Marketing at Motorola, VP Marketing at Harcourt (Neiman Marcus, Sea World, General Cinemas, Educational Publishing). He is enthusiastic and fun (but works hard)) and will train, coach, mentor and help you with everything. In the picture above in blue.
This is not a normal internship. You will do real marketing and make a real contribution. The #1 requirementpassion and excitement to learn and do real marketing. No experience requiredwill train and mentor.
Regular or flexible hoursto cater to a student's schedule. Part-time (15 to 30 hours or full-time)as available. Great while in school, but also excellent first opportunity out of college (with possibility of getting hired as the company pulls more revenue).
General Description
The marketing Intern will help with product strategy, branding, to define and build the reseller program, setup and manage the affiliate and alliance program, and help with PR, ads, copy writing, the website, competitive analysis, contest, promotional schedule, white papers/case studies, manage the company database, customer follow-up and events. It is an established startup, but growing to the next levellots of fun work to do.
Duties include:
Competitive Analysis
- Compare features between competitors and the company's products
- Help to position the product (top 5 reasons to buy)
Copy writing
- Create the core persuasive doc (will show how)
- Write features
- Web Copy
- Direct response copy
Website & SEO
- Learn and execute the elements for an effective website, plus the most modern 58 steps to online SEO that actually work.
- Help re-build the new website, including copy and graphics
Channel & Affiliate Marketing
- Help build the company reseller, affiliate and alliance partner program (definition, creation)
- Help build the affiliate and reseller database, setup direct email campaigns, campaign management
- Help recruit and train new partners (product and portal orientation, product and program introduction)
- Continue to provide regional marketing support to partners
PR
- Help create the company's first editorial calendar
- Create the product reviewers guide
- Submit to all reviews and manage the review process
- Online ombudsman - become the online presence for the product on Blogs and forums
Pricing - Review & Confirm
- Help with the objectives, price strategy and levels
- Test for elasticity of demand
- Setup promotional calendar for pricing promotions
Alliances
- Help identify non-competing, similar market alliances (to integrate and co-market with)
- Setup alliance meetings and help collaborate with sales, marketing communications and development
Other marketing items we discover along the way (advertising, etc.) that will help the company succeed in its space.
Again, NO EXPERIENCE necessarybut the experience will be amazing. Past interns from this same consultant now have their own PR and Ad agencies, work for Bain & Associates, are over marketing at Red Hat, have launched #1 best-selling products (like Netscape and AOL), work at Cisco, Symantec, Apple, Motorola, Dell, etc. This is one of the most comprehensive, fast paced but exciting chances to learn and do real marketing and it has helped launch entire careers.
You will work side by side with the company and the consultant to setup and execute everything (and will receive samples, templates, examples, help, coaching and review for everything”we typically meet (via Skype three or more times per week and work on our deliverables in between). Some of the work is boring (like with every job), but MOST is notvery roll up your sleeves and get it done type of work that drives the brand preference and spikes sales.
Knowledge & Skills
This is a marketing, not a technical rolebut you must be very comfortable with technology, have a passion for it, and must know MS Office applications (Word, PowerPoint, Excel). Must have EXCELLENT English writing skills (all marketing positions write), have access to a high speed internet connection, and have own laptop/computer (with MS Office or Open Office). Because the company works US and International, any foreign language is a plus.
A high degree of organization and self-motivation and marketing PASSION is required. This person must quickly learn the product and the market and contribute. Must be assertive to get what you need to accomplish projects.
Although this is NOT a sales role, you will be working with and helping the resellersso any sales experience (so you can relate and coach) is helpful.
Prefer a responsible Junior-Senior in college working on a business degree with an emphasis in marketing, PR, business, journalism, medical, or a technical major (if you also want to work in marketing) preferred since this will be applicable experience, or an MBA candidate that wants real experience (but must be very teachable (will learn a LOT of new concepts fastand then execute)).
New graduate is an option but MUST, MUST, MUST commit to a minimum of 3 months of work (don't want to train and have you leave too soon). Potential to be hired full-time later if there is a good fit and as revenues increase.
15 up to 30 hours/week or Full-Time if out of school (please specify preference).
Pay
- $12.00/hour. Not a lot of money, but the marketing experience is priceless.
Testimonials (from marketing interns who have worked with the company consultant):
"He was a great teacher, very patient and wise. I learned so much about the internet world of marketing from himI would work with him again, anytime!" Danielle (intern) - now has own SEO marketing company
"If you are an intern that is lucky enough to be considered as a candidate for an internship with Ted, fight to get it and be ready to learn a LOT. He is the best manager I have worked with so far because he is not only great at finding talent but he is really great at actually teaching you his methods. He is very patient, extremely knowledgeable, and delegates tasks confidently." Susanna (intern) - now a Product Manager at Cisco.
"Working with Ted has been a great experience. His process allows you to get involved in several aspects of marketing, and you have real ownership of your projects. It's been a great learning experience, which is, as we all know, not always the case with some internships." Yolande - hired by her company as a Marketing Manager while their Intern.
(Yolande did the competitive analysis, product positioning, all presentation material, re-wrote all the web copy, setup the first trade show and managed it, wrote all the collateral, found and managed the graphic designer, wrote the first and multiple press releases, setup the analyst meetings, created the company database, setup marketing automation, helped train the new partners, created the first editorial calendar, the product reviewer's guide, launched the first webinars and the list goes on (all WHILE an intern). The company went from #78 to the #1 best-selling product in the world in its category with her help.
Please apply by sending a RESUME and cover letter (include hours you can work). Thanks for applying.
