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Location:In-office Watertown, CT, no remote.
Company:Equinavia
About Us:
Equinavia is a leader in the equestrian industry, offering a wide range of high-quality products and fostering a customer-driven approach. We seek a talented Graphic Designer & Merchandiser to join our dynamic team. This individual will play a critical role in shaping our brand's visual identity, enhancing our product presentation, and supporting our marketing initiatives.
Minimum Qualifications:
3+ years of graphic design experience, preferably in merchandising or a related field.
Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom).
Experience in UX design for e-commerce platforms.
Experience creating social media and email marketing content.
Strong attention to detail and collaboration skills.
Must work full-time in-office (Watertown, CT).
Key Responsibilities:
Web Merchandising:Create engaging visual presentations of categories, collections, and products.
Campaign:Develop impactful visual assets for use across multiple platforms.
Social Media Management:Create, post, and comment to engage audiences.
Print:Design and layout promotional materials, including catalogs, brochures, pamphlets, and flyers.
Dealer Support:Provide dealers with branding and promotional graphics for campaigns.
Email & Social Content:Design engaging content for email campaigns and social media platforms.
Content Management:Oversee content creation across web, email, and social channels.
Programs & Concepts:Develop and design new program concepts and visuals.
Stationery:Design, print, and manage all company stationery.
Studio Shoots:Plan, execute, and edit content from location and studio shoots.
Product Artwork & Packaging:Collaborate with product teams to create cutting-edge artwork and packaging.
Show Support:Design and conceptualize trade show setups and presentations.
Company Visual Profile:Uphold and evolve the visual identity across all channels.
Size Charts:Develop clear and accurate size charts for products.
Web UX Design:Collaborate with web teams to enhance the user experience.
Collaborative Responsibilities with Supervisor:
Partnerships & Sponsorships:Design assets for co-branded and promotional campaigns to maximize platform value.
Strategizing & Planning:Contribute to creative direction and visual strategy for marketing and business development.
Product & Business Development:Design visuals that support product goals, launches, and sales presentations.
Creative Art Direction:Assist with visual concepts, brainstorming, and high-quality execution.
Track & Optimize:Analyze campaign performance to optimize visuals and improve ROI.
Media Organization & Publishing:Edit, organize, and publish high-quality visuals across platforms.
Video Editing:Support content creation, editing, and publishing to maintain high visual standards.
Customer Feedback:Address customer inquiries with visual materials and improve product content.
Show Support:Collaborate on trade show design, ensuring a consistent brand presence.
Vendor Management:Leverage vendors for time-consuming tasks when workloads increase.
Required Skills & Qualifications:
Collaboration:Strong collaboration skills, able to work cross-functionally.
Project Management:Ability to juggle multiple projects and work in a fast-paced environment.
Attention to Detail:Strong eye for detail, layout, and visual storytelling.
Graphic Design Experience:Proven experience as a Graphic Designer, preferably in merchandising or a related field.
Adobe Creative Suite Proficiency:Advanced use of Lightroom, Photoshop, InDesign, and Illustrator.
Web UX Design:Experience with web UX design and e-commerce platforms.
Packaging & Stationery:Familiarity with product packaging, artwork, and stationery design.
Social Media & Email Marketing:Experience creating content for social media, email, and SMS marketing.
Project Management Tools:Proficiency in Google Drive, Slack, Airtable, or similar workflow management tools.
Photography: Interest and basic understanding of photo capture, editing, retouching, and publish
Additional Skills (Plus):
Motion Graphics:Ability to create engaging animations using tools like CapCut for social media, email, and web campaigns.
Photography:Experience with product and lifestyle photography, particularly equestrian-related.
Illustration:Ability to create custom illustrations for branding, packaging, or product marketing.
Video Production:Experience with video creation, editing, and post-production.
3D Visualization:Ability to create 3D visualizations for concepts, booths, product designs, and marketing.
E-commerce Content Management:Familiarity with managing visual content on e-commerce platforms.
Print Production:Understanding print processes, including pre-press, materials, and color matching.
Data Visualization:Ability to translate data into visually appealing infographics and reports.
Copywriting:Ability to create compelling copy that complements visual design for email, web, and social media.
Brand Identity Development:Experience in developing and evolving brand identities across touchpoints.
HTML/CSS:Basic coding skills for web design and email templates.
Multilingual Design:Ability to design for multilingual and international audiences, considering cultural nuances.
Perks & Benefits:
Opportunity to work in a passionate and dynamic team environment.
Exposure to a diverse range of creative and business development projects.
Growth opportunities within the company.
Competitive salary and benefits package.
To Apply:
Submit your portfolio, resume, and a brief cover letter to hradmin@equinavia.com. We look forward to seeing how your creativity and vision can contribute to Equinavia’s success!
Click here to apply!
