JOB SUMMARYThe Senior Director, Digital and Creative Strategy leads the Digital Marketing team and is responsible for developing and executing the content and creative strategy across our digital platforms to align with the company's overall marketing and business objectives. As a key member of our Marketing team, this pivotal role will be responsible for driving digital sales and require a highly talented and collaborative strategic creative leader to drive the creative vision and oversee projects from concept to completion. The ideal candidate will have experience leading digital creative teams, substantial digital content, UI and UX experience, an eye for design, data-driven mindset and proven track record of developing effective online campaigns and websites that drive conversions. This role is On-site, Stamford 4 days. 1 Day Hybrid.MAJOR DUTIES AND RESPONSIBILITIESLead and inspire digital marketing team. Have a deep understanding of offer strategy and business objectives to provide clear guidance and direction to team. Manages creative resources to ensure designs and campaigns are accurate, applicable, and appropriate to the tactic while prioritizing the customer journey.Drives online sales and leads through the optimization and development of digital campaigns, websites and eCommerce Buyflows.Demonstrate creative thought leadership, keeping ahead of digital trends and providing proactive inspiration and recommendations to the team. Continually test and learn raising the bar for creative excellence while improving site performance.Stay at the forefront of industry trends and emerging technologies, identifying opportunities to innovate and differentiate our creative approach. Experience, implementation and knowledge of AI supported creative a plus.Closely collaborate with digital partners (digital media, web development, search) and other cross functional teams to execute marketing strategies and drive sales.Has a deep understanding of the company's brand identity to ensure consistent application across digital marketing tactics, company website pages and external sales partner websites.Actively and consistently support all efforts to simplify and enhance the customer experience.REQUIRED QUALIFICATIONSSkills/Abilities and Knowledge
Ability to read, write, speak and understand English
Ability to analyze, interpret data, and continually evolve creative strategy based on key learnings
Strong leadership and collaborative capabilities that impact and influence employees
Ability to make decisions and solve problems while working under pressure
Ability to prioritize and organize effectively
Ability to use personal computer and software applications (i.e. Microsoft word, Excel, etc.)
Ability to work independently
Knowledge of marketing strategies and procedures
Ability to develop personnel and foster team environment
Required EducationBachelor's degree in Marketing.Required Related Work Experience and Number of Years
Marketing experience - 10+ Experience partnering with creative ad agencies to develop creative that delivers outstanding results - 10+ Television commercial creative development and production - 8+ Marketing project management experience - 8
Experience in developing television commercials for the following purposes: acquisition; upgrade/cross-sell/upsell; retention; education and brand marketing
Extensive experience developing direct marketing creative (specifically DRTV & FSI creative), preferably for a subscription-based business
PREFERRED QUALIFICATIONSEducation
Bachelor's degree in Marketing, Design or Film Production.
Master’s degree in related area of study preferred
Work Experience
Related Work Experience Digital Marketing experience 10+ Project management experience 8+ Group management experience 8+Experience developing digital content, UI, UX and customer journey-flowsDevelopment of marketing creative for a subscription-based businessExperience developing acquisition and upsell creative
Skills/Abilities and KnowledgeProactive, self-starterStrong organizational and sales-driven creative skillsExtensive knowledge of Digital Media platformsKnowledge of ecommerce sites, user interfaces and experiencesExperience managing, developing, and optimizing digital creative assetsKnowledge of emerging digital marketing trends and ability to integrate them in marketing campaignsStrong project management skills, demonstrating the ability to set and meet deadline for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.Attention to detail, balanced with ability to think strategicallyAbility to manage all phases of a large project from beginning to end autonomouslyAbility to work independently and make recommendations and decisions autonomouslyAbility to conduct formal presentations to all levels of management on issues and findings in assigned Knowledge of Microsoft office including Microsoft Word, Excel and PowerPoint
Knowledge of cable television products and service
Knowledge of advertising creative and production history and trends
WORKING CONDITIONSOffice work environmentMay require occasional travel#LI-NT1MGN835 2024-41574 2024Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits (https://jobs.spectrum.com/compensation-and-benefits) package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more. (https://www.youtube.com/watch?v=FUdvF6eZTWY)Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture. (https://jobs.spectrum.com/inclusiveworkplace/)
