B2B Technology Marketing Guru

B2B Technology Marketing Guru

Vacancy expired!

Job Description

After joining Cahoot, you will leverage your previous inbound and outbound product marketing skills to advance our market position.

• Create compelling content that raises our brand awareness and increases site traffic.
• Strategize, implement and execute the marketing plans for various inbound and outbound marketing programs (SEO, SEM, Link Building, freelancers) & project teams to achieve their given objectives and goals, while managing them every step of the way.
• Ready, willing and able to take ownership of projects and be accountable to the ultimate success of each project / campaign.
• Evaluate effectiveness of all online marketing programs, draw conclusions and develop recommendations based on results in a timely basis.
• Work closely with the sales team to align marketing and sales objectives and strategies. Provide tools (collateral, virtual events, branding) necessary for business development to communicate effectively with prospects and existing clients.
• Forge and nurture strategic industry partnerships and alliances (e.g. Shippo, FedEx, ChannelAdvisor, BigCommerce, Shopify, etc.) working closely with the CEO / Business Development team.
• Work with the management team to provide routine and ad-hoc reports, insights and suggestions about organizational strategies based on personal experience, industry best practices, and creative thinking.
• Research and write sell sheets, case studies, web content, and brochures in a short time frame based on markets/industries, technology literature, competitive information, and other resources.

Qualifications

Minimum of 5 years in product marketing or technology marketing. Only candidates from the ecommerce industry will be considered.

• Excellent writing skills and knowledge of ecommerce industry trends.
• Is a strong strategist/tactician. Has current knowledge of latest industry trends with major search engines, social media and B2B advertising outlets.
• Highly knowledgeable about digital B2B lead generation channels like Marketo, SEO, Landing Pages, Google Adwords PPC, etc.
• Quantitative skills including the ability to monitor budgets understand return on investment and select relative data for analyzing future action.
• Web Analytics and Reporting skills to create meaningful reports, metrics and dashboards using tools like Google Analytics, SEMRush, MOZ.

• Passionate about success and winning
• Mature, aggressive, "get it done attitude" with an ability to attract those with similar attributes
• Operates with a high sense of urgency and focus on end results/productivity.
• Encourages others to stretch beyond their current capabilities

• Bachelor's degree required

Additional Information

We are easily accessible by public transportation and conveniently located within a 5-minute walk from the Bridgeport Metro-North train station.

We have a demanding hiring process that includes skill assessments, a practical assignment, a background check and in-person interview to help ensure that the company culture is a good fit for any new team members.

Fast-paced environment with competing priorities.

A snack filled kitchen and fridge + free lunch Fridays + monthly company happy hours + quarterly company family outings!

Fun, energetic and highly driven colleagues.