Marketing Generalist (Virginia Beach)

Marketing Generalist (Virginia Beach)

02 May 2020

Marketing Generalist (Virginia Beach)

Vacancy expired!

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InMotion Hosting is looking for a Marketing Generalist to join our team. In this position, you will be working on new initiatives to drive growth across the entire marketing and sales funnel including content creation, campaign ideation, targeting, and messaging strategies. As an industry leader in web hosting and web design, InMotion Hosting needs a team member who can find creative ways to stay ahead of the competition.

We’re looking for someone focused on enhancing the user experience through a wide variety of marketing strategies. If you have a passion for marketing and love being able to see the direct impact of your efforts, welcome home!

What You’ll Do:

Research and analyze product features and pricing strategies to help enhance sales

Understand and evaluate current user experience and product purchasing patterns while suggesting improvements to increase profitability

Monitor key analytics and conversion funnels; recommend A/B tests, funnel adjustments, and website changes as needed

Implement trigger-based lead nurturing programs that target all stages of the sales funnel from new leads to closed opportunities

Build and maintain buyer personas in conjunction with other departments

Create and manage dashboards and reports to measure campaign effectiveness, ROI tracking, pipeline contribution, and overall business performance

Grow new leads, including Marketing Qualified Leads, by converting site traffic through landing pages, calls-to-action, and product-centric lead generation content

Drive growth across the marketing and sales funnels through campaign ideation, targeting, and messaging strategies

What You’ll Get:

Profit sharing twice yearly

Medical, dental, vision, disability, life insurance, and 401K plans

Opportunities to grow your skills and advance after 90 days

A fun, relaxed working environment with a casual dress code

Free lunch on Tuesdays

Awesome Company Parties and Onsite Events

A free VPS

A collaborative and creative environment

Ideal Candidates Have:

1+ years experience in a marketing role

In-depth knowledge of web hosting including understanding the current hosting competitive landscape

Experience with marketing automation and direct response techniques regarding program development and implementation

Knowledge of marketing best practices for branding, design, pricing, and positioning

Advanced knowledge of Google Analytics and Excel

Familiarity with design tools such as Photoshop and Illustrator

Experience with project management in an Agile environment

Working knowledge of enterprise-grade email marketing tools and systems

BS/BA in Marketing or Business related field preferred

Experience preparing projections, estimates, and reports a plus

Web design and/or development experience


Denver, CO

Virginia Beach, VA

You can learn more about our company culture and what it's really like to work at InMotion Hosting here.

Apply Here...

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