As the PR Manager, you will spearhead the strategic development and execution of communication plans in the Korea and Japan markets. In this pivotal role, you will enhance our brand presence through effective media relations, stakeholder management, and activations while overseeing internal and external communication activities.Your responsibilities will include overseeing internal and external communications, with a focus on PR strategy. You will play a crucial role in aligning our efforts with brand objectives, driving impactful strategies that resonate in both markets.The PR Manager, Korea & Japan reports to the Regional PR Manager.What you will do:Strategic PR Leadership Drive the creation and implementation of innovative PR and marketing strategies to elevate brand visibility and recognition in the dynamic markets of Korea and Japan.Continuously monitor, analyze, and report on market trends, competitive activities, and the effectiveness of PR campaigns to inform strategic decision-making.Provide leadership and mentorship to the PR agency teams in Korea and Japan, guiding them in local strategy development, campaign execution, and media relations to ensure alignment with our brand values and objectives.Media Relations & Brand BuildingCultivate and maintain strong relationships with key media outlets, journalists, and influencers to secure favorable coverage and build long-term partnerships in both Korea and Japan.Act as the primary contact for all media inquiries, ensuring accurate and consistent brand messaging across all channels.Execute media relations strategies to position the brand as a leader in the fashion industry, enhancing brand equity in both markets.Oversee the creation and distribution of press releases, media kits, and other communication materials to ensure brand alignment.VIP, Celebrity & Influencer EngagementDevelop and implement VIP (celebrities and influencers) engagement strategies to amplify brand awareness and credibility in Korea and Japan.Enhance celebrity engagement by identifying, negotiating, and managing relationships with high-profile celebrities in both markets, ensuring their alignment with the brand.Establish and nurture ambassadorship programs with key Korean and Japanese celebrities to elevate the brand’s presence and reputation.Develop an optimal mix of influencer content that aligns with brand guidelines to effectively support our branding and marketing objectives.Event Activations Lead the planning and execution of marketing events and activations, including store openings, collection launches, and public exhibitions, in both Korea and Japan.Collaborate with regional and global offices to adapt communications materials and event concepts to suit the unique characteristics of both markets.Support the planning and implementation of market-specific promotions, working closely with the marketing and retail teams.Develop campaigns to complement PR efforts, driving consumer engagement and enhancing brand perception through localized activations.Stakeholder Management & BudgetingDevelop and maintain strong relationships with key internal and external stakeholders, including media, business partners, and regional/global teams across Korea and Japan.Oversee the annual PR and marketing budget for Korea and Japan, ensuring effective resource allocation to maximize ROI on activities.Provide regular reports and updates to senior management on PR and marketing activities, budgets, and campaign performance for both markets.Collaborate with cross-functional teams, including marketing, retail, and e-commerce, to ensure cohesive brand messaging and strategy execution across Korea and Japan.
