The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level, not limited to: events, education, community relations, and graphics. Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing. Manages the in-store Marketing team.Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and salesCollaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projectsEnsures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goalsEnsures in-store communication is up to standards and follows the brand guidelinesOn occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters) and oversees in-store installations (signage, VM, etc)On occasion produces store-related social media images when neededManages the Marketing team: hires, assigns, schedules, trains, motivates, submits payroll and evaluatesWorks with the Events team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private eventsWorks with Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and contentManages relationships with celebrity chefs, business partners, producers, local organizations and local authoritiesAnalyzes performance and reports progress to senior leadership on a weekly basisKeeps track of marketing spent on provided system, staying within defined budgetPerforms other duties as required or assigned
