GENERAL FUNCTION The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies products across Money Mart and The Cheque Cashing Store locations. This role requires a deep understanding of omni-channel marketing, specifically for sub-prime lending and money services (cheque cashing, foreign exchange, etc) and experience with affiliate / third party marketing partners. The successful candidate has a versatile skill set in digital, retail, and traditional marketing approaches and is a strategic thinker with a proven track record of driving results. This role is remote in the US, however, strong preference for candidates located in Florida.DUTIES/RESPONSIBILITIESMarketing Strategy Development: Create and implement comprehensive marketing strategies that encompass digital, retail, and traditional marketing (OOH, email, SMS, etc) to promote sub-prime lendingCampaign Strategy and Execution: Lead the planning, execution, and analysis of marketing campaigns across various channels.Market Research: Conduct market research and competitive analysis to identify opportunities and trends in the sub-prime lending and credit space.Cross-Functional Collaboration: Work closely with partners in retail, compliance, and product teams to understand objectives, develop strategies, gain alignment and execute initiatives. Affiliate / Partner marketing: Establish relationships with strategic marketing partners to grow expand our customer reach and optimize partnership mix to best achieve KPIs.Performance Metrics: Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.Budget Management: Develop, manage, and optimize marketing spend, ensuring spend drive positive business results.Embrace culture: Be contributing member of a team of marketing professionals which fosters a culture of creativity and accountability
