Job DescriptionGENERAL FUNCTIONThe US Market Development Lead will spearhead the strategic growth and development of our brand across the United States. This role will be responsible for identifying and expanding into new states, analyzing market opportunities, and establishing partnerships to drive profitable growth and increase market volume. Working cross functionally with teams across the business, this individual will leverage resources to enhance profitability, foster partnerships, and ensure successful product launches, positioning our brand for long-term success in the US market.DUTIES/RESPONSIBILITIES P&L Management and Financial Acumen: Oversee and be jointly responsible for the profit and loss of existing products in the US, ensuring financial targets and profitability are met. Profitability and Market Performance Enhancement: Collaborate with the product owner to analyze and refine product offerings, implementing strategies to improve profitability and market performance. Product Launch and Go-to-Market Strategy: Lead the launch of new products in the US market, developing and executing strategies for a successful market entry and sustained growth likely through partnerships Market Knowledge and Business Expansion: Utilize deep knowledge of the US market to identify opportunities and drive business expansion, adapting strategies to meet evolving market needs. KPI Management and Performance Tracking: Establish, track, and report on key performance indicators (KPIs), developing actionable plans to achieve or exceed targets. Digital Product Oversight: Manage and grow Money Mart’s digital product in the US, ensuring its development aligns with market demands and is effectively scaled across multiple geographies. Cross-Functional Collaboration and Communication: Work closely with the marketing team to ensure effective marketing support for US operations and coordinate with the digital team to optimize digital channels. Strategic Planning and Long-term Vision: Develop and implement strategic plans to address market trends, competition, and business opportunities, driving long-term success and sustainability. Stakeholder Engagement and Relationship Building: Build and maintain strong relationships with Stores/Sales, Operations, Marketing, vendors, and other internal teams, to foster collaboration and support business goals. Financial Analysis: Work with Finance to conduct regular financial analysis and reporting to provide insights into performance, identify areas for improvement, and ensure alignment with overall business objectives. This person will collaborate with the entire organization but will not have direct reports.
