Green Earth Powerwashing is a leader in the commercial powerwashing industry with multiple franchise locations in Florida and Texas. We are looking for an direct Email Marketing Specialist to help our Franchisees grow with direct email marketing and support. We are continuing to grow our brand and sell Franchises in more states throughout the country.
The Email Marketing Specialist is passionate about building customer loyalty and retention through thoughtful 1:1 customer communication to increase engagement with our brands and reinforce our brand identity. The role is responsible for day-to-day email and SMS implementation, understanding our customer database, and developing and managing our Marketing Content. The Email Marketing Specialist is analytical and comfortable working with reporting and proactively setting up A/B testing and applying learnings to future campaigns. Requires cross-functional collaboration and platform management.
Duties & Responsibilities
Build Customer database for all existing franchise locations with speciality software
Build customer data base for all new franchise locations with speciality software.
Writes creative briefs for the development of meaningful creative messaging that drives action and reinforces our brand identity. Creates and manages the Marketing Content.
Develops and executes weekly email campaigns for all franchise locations.
Manages email implementation to ensure data-driven marketing goals.
Test & Measure: A/B tests creative formats and offers for optimal performance and customer engagement by brand and customer type. Tracks and monitors results, continuously optimizing the strategy. Creates hold-out groups to determine incrementality.
Comfortable implementing email platforms and/or CRM infrastructure (systems, communications) with the intent of automating and personalizing campaigns and enhancing the customer database with preferences and data centralization. Working knowledge of HTML.
Education & Experience
Bachelor's Degree
2+ years of experience driving email marketing strategy
Experience building 1:1 customer communications with a strong understanding of creative briefs and experience collaborating with the Creative Teams Skills & Requirements
Excellent written and verbal communication skills
Organized and detail oriented
Working understanding of email platforms and HTML
Strong analytical and strategic thinking skills
Ability to collaborate on projects cross-functionally
Works well independently, is resourceful, and eager to learn
There is great potential for growth with our company.
Hours:
Monday- Friday
9:00 am-4:30 pm
1 Week paid vacation after 6 months
6 paid holidays after 6 months
401K after 6 months
