1. Website Development:
- Design, build, and maintain responsive websites using HTML, CSS, JavaScript, and other relevant technologies.
- Ensure that websites are optimized for various devices and browsers.
2. User Experience (UX) Design:
- Conduct user research and usability testing to inform design decisions.
- Create wireframes, prototypes, and mockups to communicate design ideas effectively.
3. Visual Design:
- Develop visually appealing graphics, layouts, and interfaces that align with the brand’s identity.
- Collaborate with graphic designers and content creators to ensure a cohesive visual style across all platforms.
4. SEO Optimization:
- Implement SEO best practices in website design to improve organic search visibility.
- Monitor and analyze website performance using tools like Google Analytics.
5. Maintenance and Updates:
- Regularly update website content and ensure functionality, security, and performance.
- Troubleshoot and resolve any technical issues that arise.
1. Content Creation:
- Develop engaging and relevant content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Create graphics, videos, and other multimedia content to enhance social media posts.
2. Social Media Strategy:
- Assist in the development and execution of social media strategies to increase brand awareness and engagement.
- Research and analyze social media trends to optimize content and campaigns.
3. Community Engagement:
- Monitor social media channels for customer feedback and inquiries, and respond promptly and professionally.
- Foster relationships with followers and engage with the online community.
4. Analytics and Reporting:
- Track and analyze social media performance metrics to evaluate the success of campaigns.
- Prepare reports and provide insights to improve future social media efforts.
5. Collaboration:
- Work closely with marketing, sales, and other departments to align social media and web strategies with overall business goals.
Qualifications:
- Bachelor’s degree in Web Design, Graphic Design, Marketing, Communications, or a related field.
- Proven experience in web design and development, including proficiency in web design software and coding languages (HTML, CSS, JavaScript).
- Strong understanding of social media platforms and best practices.
- Excellent communication and organizational skills.
- Ability to work independently and collaboratively in a team environment.
- Knowledge of SEO principles and digital marketing strategies is a plus.
Skills:
- Proficiency in design tools (e.g., Adobe Creative Suite, Sketch, Figma).
- Familiarity with content management systems (e.g., WordPress, Joomla).
- Basic understanding of web analytics tools (e.g., Google Analytics).
- Creative thinking and problem-solving abilities.
Work Environment:
- This position may require working in an office setting or remotely, depending on company policies.
- Flexibility in hours may be required to accommodate social media trends and events.
The Web Designer/Social Media Specialist plays a crucial role in enhancing the online presence of the organization. The ideal candidate combines technical expertise with creativity, ensuring that both the website and social media channels are effective in engaging and attracting the target audience.
Feel free to tailor this description to better fit your specific needs or organizational culture!
