The Senior Manager, Content Marketing will be responsible for developing, implementing, and managing the overall content strategy for our SaaS products. You will lead the creation of engaging, high-quality content that drives awareness, generates leads, and supports the customer journey. This role requires both strategic thinking and hands-on execution, with a focus on aligning content with business objectives and delivering value to our customers.Location:Remote in the United StatesResponsibilities:Content Strategy DevelopmentCreate & Own the Content Strategy: Develop and manage a comprehensive content strategy that aligns with the company’s goals, target audience, and buyer personas.Content Planning: Develop an editorial calendar that outlines key themes, topics, and campaigns for consistent content creation across all channels.SEO Strategy: Work closely with the SEO team to optimize content for search engines, ensuring content is discoverable and aligns with best practices for organic growth.Brand Messaging: Ensure all content reflects our brand voice, tone, and messaging, creating a unified and compelling experience for our audience.Content Creation & OptimizationLead Content Creation: Manage the creation of high-quality content, including blog posts, case studies, whitepapers, eBooks, website copy, email campaigns, and social media posts.Multimedia Content: Collaborate with design and multimedia teams to create engaging visual content (e.g., infographics, videos, and slide decks) that complements written materials.Content Repurposing: Optimize and repurpose content across different formats (e.g., turning blogs into webinars, eBooks into email sequences, etc.) to maximize reach and engagement.Performance Analysis & ReportingMonitor Campaign Success: Track campaign performance using KPIs and analytics tools, such as conversion rates, open rates, click-through rates, and lead generation metrics.Report Insights: Provide regular reports on campaign performance, with actionable insights and recommendations for future improvements.Data-Driven Decisions: Use data to inform copywriting strategies and campaign decisions to improve engagement and conversion.Leadership & MentorshipTeam Leadership: Lead and mentor a small team of content creators and copywriters- providing guidance, feedback, and support to ensure high-quality content delivery.Content Governance: Ensure content creation follows brand guidelines, maintains quality, and is consistent across all channels.