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Job Summary:
We are a personal injury law firm with ten offices located throughout Northeast Florida. We are currently looking for a talented and results oriented PPC Specialist to join our team! The PPC Specialist will plan, create, and manage PPC campaigns across a variety of channels ensuring they are optimized for maximum ROI and effectively generating leads.
Duties/Responsibilities:
Collaborates with Operations Director, Advertising Manager, and owner to develop branding messages.
Identifies target customers and markets.
Collects and compiles customer feedback in an easily reviewed and understood format for review by company management and owner.
Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.
Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.
Develops and maintains positive relationships with existing and potential clients.
Required Skills/Abilities:
Experience with Google Analytics, Google AdWords, and Facebook Business
Functional experience with all channels of social media
Excellent verbal and written communication skills.
Strong analytical and problem-solving skills.
Results-oriented mindset with a passion for driving ROI.
Education and Experience:
Bachelor’s degree in marketing, Statistics, Business, or related field preferred.
One to two years of related experience in business, promotional sales, or related field preferred.
Benefits:
Health Insurance
Dental Insurance
Vision Insurance
Retirement Plan
Paid Time Off
