About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities
Customer Sales & ProfitContribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)Representing yourself and the H&M Brand positively during customer interactions (Direct)Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual ManagerLaunch and maintain the latest global campaigns and sale activities on time according to H&M Brand StandardsEnsure good garment care, stock levels, and give input on allocation to Store Management and Area teamsPerform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management teamCreate efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management teamFollow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store teamFashion & Trend AwarenessKeep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in storeTeam & DevelopmentShare, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perceptionCoach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelinesSupport & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagementDevelop and coach talents and provide onboarding training to new colleaguesOrganize, provide, and carry out the visual & commercial upskilling for you and your colleaguesComplete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goalsSupport Sales Market and Area teams with expansion (store projects) needsVisual & Commercial ExecutionExecute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelinesCarry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelinesSecure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experienceProvide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placementSecure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirementsIn collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the storeMaintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mindIn collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layoutEnsure your store has enough quantities of sale and other activity including POS material according to local routinesKeep sales floor and back of house clean, organized, and safe according to local security guidelines
