Associate Strategist, Digital Marketing

Associate Strategist, Digital Marketing

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Job Description

The Associate Strategist, Digital Marketing provides customer data-driven digital marketing strategy development for the client’s content and services on their owned (mobile platforms, e-mail, website) and paid channels. This role is responsible for day-to-day strategy development and stewardship for marketing programs across the full life-cycle from conception and proposal through creative briefing, production and insights reporting.

The ideal candidate should have experience developing digital marketing programs rooted in consumer behavior and 1st party data insights. They should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams. They should be detail oriented with an ability to maintain a view of the big picture. In addition to owned channels, the ideal candidate should be comfortable working across the paid media environment in collaboration with media specialists to develop addressable audience programs in social, search, and programmatic OLA/OLV. They should also be comfortable developing programs that span across email and .com channels.

• Digital Marketing Strategy: Own the development of digital marketing campaigns for specific services (e.g. Money, Health, Rewards, Partnerships etc.) including insight definition, program strategy, creative briefing, and performance/reporting insights

• Digital Marketing Program Development: Partner with a cross-functional team of audience, data, insights, social and creative specialists in the collaborative development of individual programs and campaigns

• Thought Leadership and Competitive Intelligence: Support ongoing competitive intelligence activity to drive program opportunity identification

• Creative Briefing: Develop insightful creative briefs to provide focus and direction to developing creative program assets (email channel)

• Reporting Insights: Partner with Data Science/analytics to elevate observations into actionable recommendations built on insight

• Client Business Immersion:Develop a deep understanding of the clients’ category and unique business dynamics within the category

• Consumer Behavior: Develop a deep understanding of both observable consumer behavior within the 1st party audience database and consumer behavior of unknown

Qualifications

• Express complex ideas in conversation, presentation and prose
• Synthesize qualitative and quantitative input from multiple sources to generate insights
• Ability to think and act both strategically and tactically
• Excel at detail-oriented, hands-on tasks
• Collaborate cross-functionally in a dynamic and fast-paced environment
• Write insightful creative briefs and steward the creative process
• Originate and edit presentations to create excitement and sell ideas
• Comfortable operating in an ambiguous and dynamic environment

• 1-2 years developing marketing strategies at an agency, consultancy or within a marketing department
• Specific expertise in developing digital marketing programs
• Experience or familiarity with the Telco and consumer electronics industries
• Initiated, managed and led the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, etc.
• Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.

Additional Information

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [emailprotected] or you may call us at +1-617-621-0200.