The Business Unit Leader will lead & direct the Business Unit Team.  With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers.  The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team.   The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its’ goals.Restaurant Marketing is the implementation of the Raising Cane’s brand and Marketing Strategy.  At Cane’s, Restaurant Marketing is executed through localized “Caniac” (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with “for profit” organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with “non-profit” organizations).The Area Leader of Marketing (ALM) will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals.  In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty.  The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. Primary Responsibility – Support RestaurantsCollaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations – frequency and execution of touch points varies with Operator tenure and individual Restaurant performanceTrain the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programsResponsible for enforcing Raising Cane’s brand standards and Restaurant Marketing philosophiesSecondary Responsibility- Support Business Unit(s)The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals)Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as neededTertiary Responsibility – Support FunctionParticipate in ongoing training of new and existing marketing programs and philosophiesIdentify support needs for the Restaurants to inform RSO projects, priorities and resourcesRequired Core CompetenciesTeam oriented, collaborative & culturally aligned (Work Hard & Have Fun!)Restaurant Support focused!                                          Sales driven & Profit smartExercises good judgment & decision makingInternally motivated & trustworthyProblem solver, analytical, detailed & process orientedSelf-starter, organized and able to manage multiple priorities (project management)Excellent interpersonal & communication skillsAbility to establish goals and convert plans into actionData-driven and Results oriented
