Lead demand generation programs including but not limited to content syndication, email marketing and nurtures, paid media, and webinarsDesign campaigns across corporate marketing, field marketing, product marketing, sales, and SDR teams to drive efficient and scalable integrated campaigns and demand programs to drive awareness, new lead generation, inbound meetings, and pipelineCollaborate with brand management, digital marketing, events, field marketing, and partner marketing teams on integrated campaigns to create great customer experiencesSupport development of new marketing content and messaging for marketing programsPartner closely with SDR organization to align on campaign calendar, capacity planning, sequences, MQL to meeting conversion rate optimization, and SDR feedback on lead and program qualityManage demand generation budget, vendor relationships, and continually source and experiment with new vendorsAlign reporting with marketing operations on campaign and program performance, conversion rates, forecasting, and landing pages
