MissionAt The Ward Law Group, we represent immigrant families and underserved communities with excellence, compassion, and faith-rooted service. We are scaling from $100M to $250M+, and we need a transformational Chief Marketing Officer to drive brand expansion, client acquisition, and market presence across Florida, New York, and Texas.1. Lead Marketing StrategyBuild and execute a national marketing strategy to scale revenue and reputation across markets.Align all initiatives with firm values: service, leadership, loyalty, and faith.2. Team Leadership & DevelopmentOversee a team of 15–25+ (social, digital, paid, traditional, creative, content).Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.3. Full-Funnel ExecutionOwn all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.Ensure strategy reaches and resonates with Hispanic and immigrant audiences.4. Brand & StorytellingBuild a powerful brand that evokes trust, purpose, and transformation.Tell the firm’s story through emotionally resonant client journeys and community engagement.5. Marketing Performance & AnalyticsImplement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.Integrate dashboards and reporting to guide weekly/monthly strategy shifts.6. Technology & AutomationLeverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.7. Cross-Functional AlignmentWork closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.8. Multi-State & Cultural ExpansionLocalize campaigns across Miami, Orlando, NYC, and Texas.Navigate compliance nuances for legal marketing (Bar rules) in each state.9. Budget & Vendor ManagementManage marketing budgets of $10M+ annually. Negotiate vendor and media contracts.Ensure cost-effective campaign execution and vendor accountability.10. Executive CollaborationServe as part of the Executive Leadership Team.Translate marketing metrics into business outcomes to influence firmwide decisions.
