To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. Additionally, the person must possess and adhere to the following core company values:IntegrityPassionWork EthicThe Email Marketing Specialist will support the company-wide database marketing efforts, both in strategy and execution. S/he will manage the day-to-day operations of a variety of email campaigns, e-newsletters, opt-in strategy, and other areas of our expanding email marketing plans. Requires good analytical skills to filter, prioritize, and/or consolidate requests.Essential Duties and ResponsibilitiesExecute email marketing best practicesBuild, edit, and update email templates within Salesforce Marketing Cloud (SFMC)Create the strategic vision of journeys or ad hoc campaigns, including lead generation, revenue campaigns, informational sends, etc.QA (review) and deploy email campaigns or journeys using SFMCCollaborate with marketing managers, designers, copywriters, and project managers to see the project through the process, deployment, and analysisProvide reporting on email campaignsContinuously build upon previous success to learn and drive additional revenue (including A/B testing, personalization, etc.)Maintain the email send calendar and meet deadlines for target launch dates     Performs other duties as assigned
