Sr Manager - CRM Audience Segmentation - Orlando, FL

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Sr Manager - CRM Audience Segmentation - Orlando, FL

24 Mar 2024
Florida, Orlando, 32803 Orlando USA
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Sr Manager - CRM Audience Segmentation - Orlando, FL

Vacancy expired!



This position will be responsible for supporting the strategic vision of Performance Marketing, serving as a day-to-
day strategic Audience Segmentation expert. . The Sr. CRM Segmentation is responsible for providing
audience segments for communications, data driven insights, and analyses related to evolving the optimal
customer framework used to help drive key business decisions and communication efforts. The Sr. CRM
Segmentation will also support all ifecycle(s) including (acquisition, retention, reactivation) and initiatives executed through Telemarketing and Digital Media Channels such as Web, SMS, MMS, and RVM.



ESSENTIAL DUTIES AND TASKS


  • Dvelops and owns customer data strategy for the organization including best practices for data acquisition, retention, and enrichment.

  • Partner closely with our marketing strategy team to prioritize, define, plan and support journeys that deliver on our brand promises and business objectives.

  • Work with internal and external stakeholders to ensure that behavioral analytics and insights are embedded in decision making

  • Develop Audience Segmentations, strategies, and campaigns aimed at supporting the growth and health of our contactable database in various channels.

  • Measure and track the performance of how journey builder and automated efforts are impacting our marketing campaigns and customer experience, identifying areas to optimize and improve how we leverage our existing Marketing Cloud environment to engage our leads and owners.



EDUCATION and/or EXPERIENCE


BA/BS in Business, Marketing, or Communications or equivalent experience
7+ years of direct experience in Digital Marketing, Email Marketing, Relationship Marketing, CRM, or
Mobile Digital Marketing
3+ years of marketing automation experience; Salesforce Marketing Cloud and service experience
preferred
Minimum of 2 + years of SQL experience
Minimum of 4+ years of related experience in a data insights and analyses related role

CERTIFICATES, LICENSES, REGISTRATIONS
Salesforce Marketing Cloud Email Specialist Certification (preferred)
Salesforce Certified Administrator Certification (preferred)


QUALIFICATIONS
Experience with developing and evolving customer segmentation frameworks that differentiate customers
based on their Purchasing behaviors, preferences, and motivations
Experience in deep dive analysis on customer attribute and online/offline behavior data to produce quality
insights that drive business strategies and value
Partner with internal and external stakeholders to ensure that behavioral analytics and insights are
embedded in decision making
Experience creating engaging customer Journeys leveraging Enterprise Marketing Automations Software,
preferably Salesforce Service Cloud and Salesforce Marketing Cloud
Experience using SQL and Microsoft PowerBi to transform, manipulate and analyze customer attribute
data (including transactions, web browsing, digital media/comms engagement) and turn into revenue
driving insights
Versed in translating data into actionable insights that can be used as guidance toward developing CRM
tactics and multi-channel campaigns that optimize customer retention and life-time value
Strong understanding of B2C direct marketing strategy and tactics required, preferably in email marketing
for hospitality, travel, retail, or e-commerce company.



Benefits


  • Hybrid work schedule!

  • PTO + Benefits

  • Working for a leading organization

Related jobs

Job Details

  • ID
    JC49530656
  • State
    Florida
  • City
    Orlando
  • Job type
    Permanent
  • Salary
    $120000 - $121000 per annum
  • Hiring Company
    Mason Frank
  • Date
    2023-03-23
  • Deadline
    2023-05-22
  • Category
    Et cetera
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