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The Sr. Manager, Marketing Cloud Strategy and Implementation will partner with the Advanced Analytics, Business Intelligence, Personalization, Media, Optimization, and Digital Guest Transformation departments to design implementation, taxonomy and capabilities to support strategic and tactical execution of Company initiatives. Partner with Universal Parks Technology to implement appropriate code sets on Websites, Mobile Apps and additional future digital target or capture platforms.
Responsible for managing a team of Managers, Analysts, Developers and Operational support team to implement and operationalize solution in multiple marketing cloud platforms including Adobe Marketing Cloud (Analytics, Audience Manager, Target, Launch, DTM), Google Marketing Platform and Salesforce Marketing cloud, Customer Data Platform (mParticle, AEP) as well as, additional technologies as needed by Universal Parks and Resorts.
MAJOR RESPONSIBILITIES:
They will partner with the Advanced Analytics, Business Intelligence, Personalization, Media, Optimization, and Digital Guest Transformation departments to design implementation, taxonomy and capabilities to support strategic and tactical execution of Company initiatives. Partner with Universal Parks Technology to implement appropriate code sets on Websites, Mobile Apps and additional future digital target or capture platforms.
Responsible for managing a team of Managers, Analysts, Developers and Operational support team to implement and operationalize the various digital tracking and targeting platforms including Adobe (Analytics, Audience Manager, Target, Launch, DTM) and IBM technologies (Marketing Cloud, Mobile Marketing Cloud), as well as, additional technologies as needed by Universal Parks and Resorts.
The individual drives strategic design, implementation, support and monitoring of UPR’s digital technology measurement, test and targeting platforms.
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