The Opportunity
GolfNow is seeking a Vice President, Marketplace Growth to lead demand-side strategy for its marketplace and drive sustainable rounds growth. This role serves as the GM-aligned leader responsible for shaping the golfer value proposition, promotion strategy, and demand quality approach—balancing growth, customer trust, and contribution margin.Why This Role Matters:
This leader sits at the center of strategy and execution, translating customer insights and business priorities into clear activation frameworks that increase conversion quality, repeat engagement, and long-term marketplace health. The role plays a critical part in strengthening how GolfNow connects golfers to courses while scaling a high-quality, efficient growth engine.This is a hybrid role based in Orlando, FL, offering a blend of in-office collaboration and flexible work.What You’ll DoOwn and evolve the demand-side growth strategy for the GolfNow marketplace, driving high-quality rounds growth and improved golfer lifetime valueDefine and continuously refine the GolfNow golfer value proposition, ensuring GolfNow is easy to choose for both new and returning golfersLead GolfNow’s national promotion strategy and guardrails, influencing desired golfer behaviors while protecting marketplace trust and contribution marginEstablish frameworks for demand quality and lifecycle activation within GolfNow, increasing second-round conversion and early retentionPartner cross-functionally across GolfNow marketing, product, analytics, CRM/lifecycle, and partner teams to align growth initiatives with shared business goalsChampion an insight-led, data-driven approach to GolfNow marketplace growth, including experimentation, KPI design, and performance managementIdentify and scale opportunities to apply AI-enabled tools across GolfNow growth workflows, improving personalization, decision-making, and operational efficiencyDrive strategic decisions across growth, contribution margin, and customer trust within the GolfNow marketplace, balancing short- and long-term outcomes
