Vacasa is looking for a talented Search Engine Marketing Specialist who is passionate about digital advertising and excited to dive in and shape digital strategy for our Jeeves by Vacasa brand. This is a hands on SEM position. We do all of our marketing in-house and the right candidate will need to feel comfortable spending their days in ad platforms. Knowledge of Social Media, Photography, Content Strategy, and Streamline PMS system a must.
$18 - $20 / hour. Actual pay will vary based on a candidate's skill, experience, education and/or location.Apply online and see full job description at www.vacasa.com/careers
What you’ll do
- Build and optimize campaigns in Google, Bing, and Facebook ad platforms
- Keyword research and new market plans
- Search query optimization
- Develop and launch ad tests and experiments
- Build remarketing audiences and campaigns
- Audience research and building in SEM platforms
- Campaign and analytics data analysis
Skills and Position Requirements
- 1+ years of SEM experience, both in strategy and execution
- Experience working with a variety of tools such as Google AdWords, Facebook Business Manager, Google Analytics, Bing Ads, and Microsoft Excel
- Ability to define how success is measured and perform analysis on ways to improve the performance of SEM campaigns
- Experience developing and implementing ad copy for campaigns
- Experience in the travel industry, property management, or real estate is a plus
- Technical computer skills on all forms of hardware - laptops, tablets, and mobile devices, Professional communication in email, phone calls, video calls, and texts, Ability to work well under pressure in an agile, face-paced environment.
- Knowledge of Social Media, Photography, Content Strategy, and Streamline PMS system
Jeeves by Vacasa sets the standard for vacation rentals by offering hotel style amenities, 24/7 service, concierge, and personalized experiences. Jeeves guidelines also require most homes to have updated or new interiors, fully equipped kitchens, washer/dryers, private pools, and resort access for the most popular resorts in the Orlando area. At the end of the day, owner and guest experience is what matters and anything we can do to help make it a POSITIVE one is what we do!
