Our associates celebrate lives. We celebrate our associates.Consider the possibilities of joining a Great Place to Work!As part of the marketing team, the Marketing Specialist will provide in-depth marketing expertise, data analysis, creative development and strategic solutions that help in attaining business goals and objectives. This team member is responsible for creating and improving marketing content to raise brand awareness, monitoring metrics to identify best practices. They will manage performance to budgets, recognizing potential risks and opportunities, and work with field leaders ensuring proper messaging communicated on all internal/external platforms.ESSENTIAL DUTIES AND RESPONSIBILITIES
Analyze marketing data to identify potential opportunities to increase lead volume while simultaneously maintaining/reducing Marketing Cost Per Sale
Develop and monitor monthly direct mailings to maximize response and minimize over-saturation
Oversee seminar attendee distribution, provide technical support, compile and analyze various reports in Salesforce CRM and MS Excel
Adhere to set lead budgets by location on a monthly basis, recording updates to leads and monies
Create and revise marketing content on all current and new advertising pieces & promotional material
Track KPI metrics related to new/revised content
A/B testing new creative to create best practices
Translate and implement brand style guide into all creative content production, ensuring brand consistency
Compose email campaigns for seminar model using Marketing Cloud, tracking metrics and analyzing results
Be a source of support and management of all marketing invoicing procedures
Provide accurate and timely communication of project and performance metrics
Be a catalog source for the marketing department in regards to all creative content
Work with external designers and internal team on print material design/layout
Act as a liaison for call center and the field staff to continually improve experience for consumer
Follow up with proper parties on received service emails
Collaborate with team to develop creative marketing concepts
Expand and/or create a marketing message which benefits the organization, reducing the company’s overall marketing spend while improving brand awareness and lead generation
Coordinate sharing of marketing information among departments
Create posts for seminar events on social media platforms- Facebook, Eventbrite
Take on other duties as necessary within the department to support overall success of the organization
EDUCATION/EXPERIENCE/MINIMUM REQUIREMENTS
Bachelor’s degree or equivalent in Marketing, Advertising or related field
Proficient in Microsoft Office (Excel, PowerPoint)
Experience in Adobe Creative Suite (Acrobat, Photoshop, Illustrator, InDesign)
COMPETENCIESTo perform the job successfully, an individual should demonstrate the following competencies:
Problem Solving
Gather and analyze information skillfully
Identify and resolve problems in a timely manner
Develop alternative solutions utilizing all resources
Use reason even when dealing with emotional topics
Analytical
Collect and analyze data
Synthesize complex or diverse information
Design work flows and procedures
Define areas to improve efficiency, implement accordingly
Attention to detail and high degree of accuracy
Ability to work on multiple projects simultaneously
Interpersonal Skills
Promote a positive professional image
Demonstrate personal integrity
Remain open and receptive to others' ideas
Listen, receive clarification, and respond well to questions
Communicate clearly (written and verbal), presenting information effectively
Pursue training and development opportunities
Teamwork
Cross functional collaboration
Balance team and individual responsibilities
Contribute to positive morale in group commitments to reach goals and objectives
Exhibit objectivity and openness to others' views
Demonstrate leadership qualities
Postal Code: 33317Category (Portal Searching): Marketing and AdvertisingJob Location: US-FL - PlantationJob Profile ID: N00099Time Type: Full timeLocation Name: Neptune Corporate Office
