Why USAA?Let’s do something that really matters.At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!The OpportunityAs a dedicated Director, Owned Channel Enablement, you will be responsible for developing and executing digital strategies and programs (online, social, mobile) that support the branding and marketing efforts of USAA. These programs include web content management and search optimization, paid search, email marketing, social and online advertising campaigns. Specifically, this role will implement digital marketing programs to drive high-quality traffic to the website in support of demand generation campaigns.We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC or Tampa, FL. Relocation assistance IS available for this position.What you'll do:
Manages to Digital Marketing goals and partners with Brand Marketing for campaign alignment.
Partners with Digital channel managers to support Digital product and servicing goals.
Drives team to innovate new channels and recommends marketing optimization techniques.
Manages prioritization and trade-offs for member experience, performance and operational support requirements.
Continuously anticipates and responds to new demands, priorities, challenges, or obstacles.
Defines and articulate a clear role and direction for own work unit, consistent with the organization's mission, strategy, and direction.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Brainstorms new and creative growth strategies through digital marketing with other marketing leaders to improve marketing ROI.
Oversees the planning, execution, and measurement of conversion tests. Develops digital marketing strategy by studying external conditions, tracking changes in the marketplace, and monitoring the competition.
Develops roadmap to deliver emerging capabilities that support key business and customer needs.
Influences and leads cross-functional teams to deliver key business outcomes.
Provides ongoing and continuous updates related to industry trends, planning and performance goals, and make recommendations to critical stakeholders and senior executive leadership.
Identifies, negotiates agreements, and oversees agreements with relevant third-party vendors
Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
8 years of experience in successful Customer Acquisition Marketing for a high-volume consumer facing internet product line, to include 5 or more years of experience in Digital Marketing including Owned, Paid Merchandising assets.
3 years of direct team lead or management experience.
Demonstrated experience influencing digital optimization technique.
Experience in multiple Digital channels (mobile, dotcom and other emerging channels).
Demonstrated leadership in managing teams, large scale projects and people (coaching, performance management and employee development), influencing business strategies and solutions, and applying innovative approaches to address business problems and solutions.
Holistic understanding of the digital marketing operations and scientific/quantitative analytics.
Proven track record of effectively developing and implementing digital marketing strategies that drive customer demand.
Experience as digital marketing process subject matter expert to include understanding and application of content compliance requirements.
What sets you apart:
Experience in developing training and education programs.
Ability to align owned channel capabilities to business objectives.
Ability to navigate complex environments.
US military experience through military service or a military spouse/domestic partner
The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.What we offer:Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $120,550 - $230,400 .Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.
