Sr. Marketing Automation Specialist

Sr. Marketing Automation Specialist

23 Dec 2021
Georgia, Alpharetta, 30005 Alpharetta USA

Sr. Marketing Automation Specialist

job summary:

Senior Marketing Automation Specialist


Description:



  • The senior marketing automation specialist is responsible for oversight, design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email campaigns.
  • The senior marketing automation specialist is responsible for oversight, design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email campaigns.
  • This role is tactically focused on the assignment and/or execution of marketing automation platform (MAP) related tasks; less than 10 percent of this role's time is typically dedicated to strategy. This role reports to the Client Demand Marketing COE Leader.

Organizational Interlocks:



  • Corporate Marketing (Demand Gen)
  • Marketing Operations
  • Field/Vertical Marketing
  • Product Marketing
  • IT (platform administration)
  • Commercial Excellence
  • Sales Operations & Enablement
  • Digital/Web Marketing

Technologies Supporting the Role:



  • Marketing automation platform (Pardot)
  • Sales force automation (Salesforce)
  • Content management/Web content management
  • Web analytics
  • HTML editor
  • Marketing resource management

Success Metrics:



  • Service-level agreement adherence
  • Internal customer satisfaction/feedback
  • Average time required to build campaign elements
  • Email deliverability metrics including IP address health, bounce rate and spam reports

Education:



  • Bachelor's degree, ideally in marketing, computer science, or business

Experience:



  • Two or more years of working with a sales force automation (SFA) system - Salesforce
  • One or more years of Pardot MAP administration experience, other MAP tools helpful
  • One or more years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)
  • HTML experience
  • Experience working with business owners in defining reporting and data requirements
  • Competencies

Skills:



  • strong verbal and written communication
  • strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
  • strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
  • Advanced Microsoft Excel and/or Google Sheets skills
  • Advanced process diagramming skills (e.g. Visio)
  • Ability to translate business requirements into technical specifications

Behaviors:



  • Comfortable working in a cross-functional and matrixed environment
  • Ability to converse at both technical and strategic levels
  • Excels at problem solving and approaching problems in multiple ways
  • Enjoys learning and rapidly correlates new concepts to existing knowledge
  • Able to develop strong working relationships with internal peers and agency partners, and can foster cooperation in non-hierarchical relationships

Knowledge:


Marketing practices Data standardization and normalization Design and QA of lead scoring and multi-tiered programs Intermediate HTML Intermediate SFA and MAP administration




location: Alpharetta, Georgia

job type: Contract

salary: $32 - 42 per hour

work hours: 8am to 5pm

education: Bachelors



responsibilities:


  • Assigns/manages the workflow of inbound campaign requests through Clarizen to team, as well as direct execution (assign and execute)
  • Reviews campaign tasks for quality (QA) - emails, landing pages, forms, campaign canvas, lists, etc.
  • Assists in the technical conceptualization of demand creation, nurturing and scoring program strategy
  • Creates emails, landing pages, forms and reports within the MAP, including templates for use by others within the marketing function
  • Creates nurturing and scoring programs to support the marketing organization
  • Documents MAP processes, programs and procedures
  • Monitors and reports on effectiveness metrics related to tactics and programs managed by the MAP and related applications
  • Standardizes, cleanses and uploads contact lists into the MAP
  • As needed, trains marketing resources on how to run reports and accomplish basic tasks within the MAP





qualifications:


  • Experience level: Experienced
  • Minimum 2 years of experience
  • Education: Bachelors


skills:
  • Marketing
  • Sales force automation
  • MAP tools
  • Pardot



Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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Job Details

  • ID
    JC7269942
  • State
  • City
  • Job type
    Contract
  • Salary
    USD $32 - 42 per hour 32 - 42 per hour
  • Hiring Company
    Randstad Corporate Services
  • Date
    2020-12-23
  • Deadline
    2021-02-21
  • Category

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