The senior marketing automation specialist is responsible for oversight, design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email campaigns.
The senior marketing automation specialist is responsible for oversight, design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email campaigns.
This role is tactically focused on the assignment and/or execution of marketing automation platform (MAP) related tasks; less than 10 percent of this role's time is typically dedicated to strategy. This role reports to the Client Demand Marketing COE Leader.
Organizational Interlocks:
Corporate Marketing (Demand Gen)
Marketing Operations
Field/Vertical Marketing
Product Marketing
IT (platform administration)
Commercial Excellence
Sales Operations & Enablement
Digital/Web Marketing
Technologies Supporting the Role:
Marketing automation platform (Pardot)
Sales force automation (Salesforce)
Content management/Web content management
Web analytics
HTML editor
Marketing resource management
Success Metrics:
Service-level agreement adherence
Internal customer satisfaction/feedback
Average time required to build campaign elements
Email deliverability metrics including IP address health, bounce rate and spam reports
Education:
Bachelor's degree, ideally in marketing, computer science, or business
Experience:
Two or more years of working with a sales force automation (SFA) system - Salesforce
One or more years of Pardot MAP administration experience, other MAP tools helpful
One or more years of experience in demand creation related activities (email, trade shows, search engine optimization/search engine marketing, event marketing)
HTML experience
Experience working with business owners in defining reporting and data requirements
Competencies
Skills:
strong verbal and written communication
strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors
Advanced Microsoft Excel and/or Google Sheets skills
Advanced process diagramming skills (e.g. Visio)
Ability to translate business requirements into technical specifications
Behaviors:
Comfortable working in a cross-functional and matrixed environment
Ability to converse at both technical and strategic levels
Excels at problem solving and approaching problems in multiple ways
Enjoys learning and rapidly correlates new concepts to existing knowledge
Able to develop strong working relationships with internal peers and agency partners, and can foster cooperation in non-hierarchical relationships
Knowledge:
Marketing practices Data standardization and normalization Design and QA of lead scoring and multi-tiered programs Intermediate HTML Intermediate SFA and MAP administration
location: Alpharetta, Georgia
job type: Contract
salary: $32 - 42 per hour
work hours: 8am to 5pm
education: Bachelors
responsibilities:
Assigns/manages the workflow of inbound campaign requests through Clarizen to team, as well as direct execution (assign and execute)
Reviews campaign tasks for quality (QA) - emails, landing pages, forms, campaign canvas, lists, etc.
Assists in the technical conceptualization of demand creation, nurturing and scoring program strategy
Creates emails, landing pages, forms and reports within the MAP, including templates for use by others within the marketing function
Creates nurturing and scoring programs to support the marketing organization
Documents MAP processes, programs and procedures
Monitors and reports on effectiveness metrics related to tactics and programs managed by the MAP and related applications
Standardizes, cleanses and uploads contact lists into the MAP
As needed, trains marketing resources on how to run reports and accomplish basic tasks within the MAP
qualifications:
Experience level: Experienced
Minimum 2 years of experience
Education: Bachelors
skills:
Marketing
Sales force automation
MAP tools
Pardot
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
