Key Responsibilities
Strategy & Planning
Develop and execute a social media strategy aligned with business goals
Identify opportunities for brand storytelling, customer engagement, and recruitment
Content Creation & Scheduling
Create engaging photo, video, and written content highlighting shop work, team culture, project milestones, customer success stories, etc.
Schedule regular posts across multiple platforms (LinkedIn, Facebook, Instagram, YouTube Shorts, etc.)
Brand & Community Engagement
Respond to comments, messages, and community interactions professionally and promptly
Monitor trends and hashtags relevant to the manufacturing and metalworking industries
Performance Monitoring
Track engagement metrics and report monthly performance insights
Recommend improvements based on analytics (reach, impressions, shares, etc.)
Collaboration
Work with the shop floor team to document processes, behind-the-scenes content, and customer case studies
Coordinate with HR for recruiting-related social posts
Required Qualifications
1–3 years of experience in social media management or content marketing
Working knowledge of platforms: LinkedIn, Instagram, Facebook, and YouTube
Strong writing and storytelling skills with a professional tone
Ability to photograph and film live action in an industrial setting
Basic photo and video editing skills (Canva, CapCut, Adobe, etc.)
Understanding of engagement metrics and audience targeting
Preferred Qualifications
Familiarity with manufacturing, industrial services, or B2B marketing
Experience using tools like Buffer, Hootsuite, Meta Business Suite, or HubSpot
Graphic design experience (Canva, Adobe Illustrator, etc.)
Strong visual eye for technical work and machinery
Soft Skills
Attention to detail and pride in representing the company professionally
Creative, organized, and proactive in identifying content opportunities
Team player who is comfortable engaging with machinists, welders, engineers, and management
Work Environment & Culture
Rachels Machine & Fabrication is a hands-on, precision-driven shop with a reputation for excellence in machining and fabrication. Our small but dedicated team values skill, quality, and collaboration. As a Social Media Specialist, you’ll be trusted to help communicate who we are to the world, and why our work matters.
Schedule & Compensation
Schedule: Flexible (part-time, full-time, or hybrid depending on candidate)
Hourly Rate: Estimated $18–$28/hour, depending on experience and scope of work
Benefits (for full-time): Paid time off, holidays, 401(k), training opportunities
