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Experience architecting, designing, and implementing End-to-end Google Analytics 360 Implementation through Google Tag Manager
Experience with Google Analytics 360: Integration with App and Web Platforms, Linking with Marketing Tools (DV360, Google Ads Search Console), Custom Channel Grouping, Filters, Segments, Cohorts.
Implementation of Web and App through GTM & Firebase.
Design, build, test, monitor, and provide quality assurance of the Web data layer and web tags/pixels.
Experience working with BigQuery and data visualization platforms.
Experience on GA4 migration and implementation.
Strong knowledge of HTML, CSS, XML, Java script, jQuery, JSON MySQL, BigQuery
Knowledge of Adobe analytics and Adobe Launch implementation is a plus
Roles and responsibilities -
Ability to handle End-to-end Analytics Implementation independently and work on tags configuration and the development of data layer using Google Tag Manager for Web and Mobile Apps.
Work as an individual contributor and handle pipeline of tagging requests received from various clients as well as support large scale projects
Experience with data layer concepts, data modeling & governance, digital analytics implementation, and event handling methods via the DOM event model.
Implement site personalization and testing & targeting tools (Optimize, DemandBase)
Implement proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA,PII)
Write tagging specifications/flow for developers for enhanced ecommerce websites/apps
Write JavaScript to pull data from the DOM, data layer, JavaScript variables, and data objects for implementation in Google Tag Manager.
Knowledge of basic to advanced custom reports in Data Studio and Google Analytics
Server-side tags implementation is a plus
PSRTEK is a reputed technology recruitment and IT staffing brand with a global footprint and an admired client base. As an ideas and innovation powerhouse with a culture of excellence, we bring remarkable expertise and deliver powerfully transformative results.
