Develop and execute social media strategies and initiatives for sales, retarging, prospecting, lead generation, community management and more
Define and manage social media marketing budget, and aggressively scale the social media channels while maintaining strong ROI
Manage and be accountable for social media metrics including sales, profitability, engagement and brand awareness
Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
Work with other marketing function to develop and maintain a three month social media marketing plan and write creative briefs for the content and creative teams
Research target customers and markets to adapt messaging and content accordingly
Oversee day-to-day management of globally distributed social media team, agencies , and campaigns
Ensure brand consistency in copy through tone, voice and terminology
Leverage both paid and organic social media to drive business, marketing and brand goals
Provide inspirational and creative leadership on ways to reach and gain attention of target audiences
Develop annual and monthly projections, and provide reports of social media metrics
Drive brand and company awareness through various social media channels
Create actionable plans to both grow and maintain followers and engagement through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn, etc.
Qualifications and Requirements:
8+ years of social media management experience including budget, team and agency management
General knowledge of ecommerce and other digital marketing channels such as PPC, SEO and Email
Proficient in setting up and using social network panels as well as multi-social posting programs such as Hootsuite, HubSpot and Buffer
Strong computer skills using Microsoft Office and Adobe Suites
Strong analytical skills including proficiency with Google Analytics, reporting software and spreadsheets
Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Excellent time management skills
Ability to manage and supervise a diverse group of employees both locally and remotely and simultaneously work toward many company initiatives at once
