As Director of Sales and Marketing for Fairmont Orchid (on property based), you will be responsible for the oversight of Sales, Marketing and Events including Budget/P&L, expense and revenue forecasting, advertising, marketing, developing, and writing business plans, attracting, mentoring and retaining best in class talent and ownership relations. You will play a  strategic role in maximization of the asset, both in orchestrating an integrated Commercial approach and creating a long term positioning roadmap.  What you will be doing:You will be responsible for overseeing integrated commercial strategies for the hotel. Your goal is to manage the asset by connecting strategy and business processes. Lead the development and implementation of both short-term and long-term strategies in all sales, events, and marketing channels to achieve hotel’s revenue goals and increase target market share performance.Produce hotel’s Annual Multi-Year Commercial Strategy Plan, in partnership with on-property leaders and regional support.Connect the performance needs for the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves.Maximizes net revenue contribution through a thorough understanding of market segments, booking channels and demand drivers for rooms, food and beverage and minor operating departments.Work in conjunction with Brand e-Commerce teams and on property Commercial Leadership to build and establish hotel B2B marketing, digital marketing, social media, public relations and communications channels.Track and analyze success of marketing campaigns and work with Commercial Leadership to adjust marketing strategies/budgets where needed based on performance metrics.Measure and report impact and ROI of email marketing initiatives and social media initiatives, along with collaborate and evaluate potential partnershipsWork with Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy while developing strategies for different demand periods, and review and approve retail and group pricing strategies.Develop and execute departmental expense budget and forecasts.Develop and maintain detailed and real time knowledge of all competitor and market activity. Monitor key indicators of hotel performance and third-party intelligence sources to identify revenue opportunities.  Stay current with industry changes and how it may impact demand.Responsible for the execution of the Fairmont Sales Incentive Program.Responsible for recruiting, mentorship and retention of all sales and marketing roles.Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.Create strong rapport with key stakeholders including hotel ownership and asset management.Manage relationships with Hotel, Region and Global Sales to conduct training, leverage synergies and maximize commercial platforms.
