Fairmont Kea Lani, Maui’s distinguished all-suite and villa luxury resort, is seeking a creative and forward-thinking Digital Marketing Manager to elevate the resort’s online presence through strategic digital marketing, compelling storytelling, innovative social media campaigns, and impactful audience engagement. Situated along the shores of Wailea’s Polo Beach, Fairmont Kea Lani is celebrated for its luxury hospitality, authentic aloha spirit, and meaningful cultural experiences. As a key member of the marketing team, you will develop and execute integrated digital marketing strategies across web, social, email, paid media, and content platforms to strengthen brand positioning, drive engagement, and support revenue growth across the resort.Salary Range: $70,000 - $82,000What you will do:Social Media ManagementOwn the social, content, and influencer strategy for Fairmont Kea Lani brand, ensuring alignment with brand positioning, revenue goals, and key business prioritiesLead and manage external social media agency in management of Fairmont Kea Lani social accounts, holding partners accountable to performance KPIs, brand standards and elevated storytelling that reinforces brand pillarsDirect and approve content strategy, editorial calendars, and publishing cadenceOversee and lead end-to-end content production, including concept development, shoot planning, and executionProvide strategic creative direction and real-time feedback to agency partnersIdentify opportunities to optimize performance and evolve strategyManage F&B social accounts directly, including content strategy, creative concepting, scheduling, and community engagementManage Fairmont Kea Lani LinkedIn accounts directly, including content strategy, creative concepting, and schedulingInfluencers & Creator Partnerships Own and lead influencer and creator strategy, ensuring alignment with brand positioning, target audiences, and business objectivesEvaluate and vet all incoming influencer/creator requests; manage all influencer/creator correspondence and negotiationsDesign strategic, individualized itineraries for hosted influencers/creators to engineer high-impact, on-brand coverage and measurable outcomesProactively identify and cultivate strategic relationships and long-term partnerships that align with brand positioning and business goalsTrack and assess performance of partnerships; manage Traackr reporting platformDigital Campaigns Facilitate content development and execution of paid social media and supplemental digital campaigns, including Performics Google ads, Meta/Tiktok ads, Sojern Digital Display, and moreOptimization of brand paid search campaignsFacilitate digital optimization and monitoring through reporting and A/B testingPerform routine updates to all digital touch points including websites and partner platformsDigital Asset Creative Development of digital graphics specific to social media, property TVs, and email marketing campaigns, plus physical collateral design as neededCopywriting for tactics including social media captioning, email marketing, misc. marketing copy requestsEmail Marketing Strategy development, creation, and execution of monthly and quarterly newslettersDevelopment of monthly Pre-Arrival newsletter theme, content, and design elementsSupport the development of targeted email marketing campaigns to push specific booking offers, support leisure team initiatives, and address time-sensitive ad hoc needs.Facilitate coordination between Concierge, Front Desk, Villa team to ensure seamless creation and distribution of digital guest communication piecesMedia & PhotoshootsLead planning and execution of media itineraries and social media photoshoot schedulesServe as point of contact for media, creators, influencers, and photography partnersAnticipate needs and proactively manage details to deliver elevated, on-brand experiences that drive meaningful media exposureReporting & TrackingManage and execute with monthly PR report, submission to corp PR team Manage and execute monthly social report for Fairmont Kea Lani, Ko, and Pilina channelsManage reporting for email marketing newslettersAssist with supplemental digital campaign reporting
