The Opportunity: The Visual Merchandiser Lead is located at our American Girl Flagship Chicago Retail Stores and reports directed to the Retail Merchandising Manager/ Visual Manager. This role is responsible for leading the visual team and executing compelling in-store displays and product launches according to company standards. This role ensures consistency across all visual presentations and supports cross-departmental goals by providing strong leadership, creative expertise, and clear communication.What Your Impact Will Be:  Lead DutiesOversee visual staff to ensure completion of all assigned projects, maintaining high visual standards for windows, new product launches, floor moves, doll and display maintenance, and prop organization.Maintain regular communication with the corporate creative team to ensure timely receipt of graphic materials.Act as the department leader in the Visual Manager’s absence—upholding standards, resolving issues, and ensuring projects and tasks are completed.Foster effective collaboration by communicating frequently with all divisions and department managers, insuring consistent understanding and execution of each department’s unique visual needs.Relay company, store, and visual department information to associates promptly—including updates from store meetings, training sessions, and when necessary, actively seeking out missed information.Attend weekly store walks with Retail and Operations management to learn of merchandising adjustments needed based on business and selling trendsAssist the Visual Manager with department bulletin boards and distribution of handouts or printed communications.Read and respond to emails daily, addressing immediate issues as required.Maintain the studio in an organized, safe, and neat condition.Oversee shipment and management of new product launches, supplies, and graphics.Complete all assigned tasks accurately and on schedule.Display flexibility to meet the evolving needs of the department and business.Visual ResponsibilitiesInstall mannequin, doll, and window displays; disassemble mannequins using proper care and handling techniques.Comfortable working at heights and using ladders for installations.Prepare displays by ironing doll clothes, dressing mannequins, dusting display cases, and refreshing props.Install graphics and vinyl lettering per visual guidelines.Move and update fixtures and shelving (up to 60 pounds; fixtures up to 100 pounds), including relocating merchandise and fixtures as needed within and outside of sub-brands.Collaborate in the planning and execution of product launches and floor moves.Design new visual concepts in accordance with brand marketing strategy and promotions.Creatively assess spaces to develop visually appealing themes using props, mannequins, and merchandise.Show flexibility and receptiveness to input from the Visual Manager or corporate team throughout planning and installation.Policies, Procedures, and TeamworkUphold and adhere to all company, store, and department policies and procedures.Act as a team player and role model, demonstrating positive behaviors and leading by example.Support the business by assisting with tasks based on operational needs.Foster a friendly, positive workplace by displaying a smile and showing respect for customers and co-workers.Actively participate in store and department meetings.Customer Service and StockingMaintain a customer-first attitude—ensuring each customer feels valued and prioritized.Support front-of-house teams during busy times by assisting with bagging, stocking shelves, and merchandising walls as necessary.
