Opportunity at a GlanceCovista is seeking a Brand Marketing Director to serve as the senior creative and brand leader for one of our education brands (Walden University, Chamberlain University, or Ross University School of Medicine/American University of the Caribbean School of Medicine). This role is responsible for defining, elevating, and protecting the brand’s creative standard across all channels and touchpoints, translating business and enrollment strategy into compelling creative direction that resonates with our audiences.This leader serves as the brand’s creative authority and thought partner to the Vice President of Marketing, owning the creative vision, brand voice, and quality bar for all marketing output. Success in this role is defined by the brand’s ability to stand out in a competitive marketplace, connect authentically with its audience, and drive meaningful enrollment outcomes through strong, differentiated creative.Key ResponsibilitiesBrand & Creative LeadershipOwn and evolve the brand platform, including positioning, visual identity, voice, and emotional territory, ensuring consistency and relevance across all marketing channels.Establish and uphold creative standards that guide all brand expressions and marketing materials produced internally or through agency partners.Serve as the creative conscience of the brand, ensuring all work reflects brand strategy, audience insight, and business objectives.Creative Strategy & Campaign DevelopmentTranslate institutional and enrollment goals into clear creative direction and high-impact campaign concepts.Develop big ideas and creative territories that anchor annual brand campaigns, seasonal enrollment efforts, and platform-specific storytelling.Ensure creative concepts are rooted in a deep understanding of the brand’s audience, culture, and motivations.Agency & Partner DirectionAct as the primary creative lead in relationships with external agencies and creative partners.Lead the development of creative briefs and provide clear, actionable, and strategic feedback that elevates creative output.Ensure all partner-produced work aligns with brand standards and delivers on performance goals.Creative Quality & PerformanceReview and guide all brand-facing creative to ensure it meets established quality standards and effectively supports enrollment and engagement objectives.Use performance insights and audience data to inform and refine creative direction while maintaining strong creative judgment.Balance speed, scale, and quality in a fast-paced, highly regulated environment.Team Leadership & CollaborationLead, mentor, and develop marketing and creative talent, fostering a culture of creative excellence, accountability, and collaboration.Partner closely with admissions, enrollment marketing, operations, finance, and other institutional stakeholders to ensure alignment and impact.Contribute as a member of institutional and Covista-wide leadership committees as needed.Completes other duties as assigned.Performs other duties as assignedComplies with all policies and standards
