We are looking for a Manager to join our growing US Strategic Insights & Prioritization, Marketing & Customer Analytics team.   This role will be critical in helping the US business maximize the value of our customer data in decision making and driving engagement and incrementally with our customers.Our digital business has grown rapidly over the past several years, and we have aggressive plans to accelerate this growth to deliver on our customer’s expectations for years to come.  With the exciting launch of our Loyalty program in 2021, and the heightened focus the business has given to our digital channels like the McDonald’s mobile app and our CRM channels, this role will help develop the appropriate processes and governance rigor so that we can trust the customer data that we rely on daily to understand business performance and drive insight.The key mission of our Marketing and Customer Analytics division is to deliver end-to-end, best in class, Marketing & Customer Analytics that generate data and insights for decision making to drive Business Performance and better Customer Experience.Our guiding principle is to drive towards a rich, personalized experience for our customers across all McDonald’s digital channels (e.g., Mobile App, Web, Kiosk, Digital Menu Boards, CRM, etc.) and to maximize the return and effectiveness of our marketing investments wherever and whenever possible. This position is critical to enabling this work in the most effective and efficient way we can.Responsibilities:Assist with the automation of workstreams by developing reliable, repeatable processes for data validation, data ingestion and data transferWork in partnership with our Global Technology and Data & Analytics teams to present detailed examples to illustrate known or newly discovered data issues and drive remediation or long-term solutions to minimize future defectsWork with our Global Technology teams to ensure the accuracy and reliability of our platforms (Databricks, mCDP, Braze, mParticle, Epsilon PeopleCloud, AWS Clean Room, Tableau, Adobe Analytics, New Relic)Work in partnership with our Global Technology teams to continue to push the boundaries of our platform capabilities (real time stream processing, change data feeds, enabling effective data sharing capabilities across the data lakes and platforms)Leverage your experience and understanding of data systems and tools to implement data quality monitoring and remediation processes across our data pipelinesDevelop processes and dashboards to proactively assist with the reconciliation of data between our key source and target systems.Communicate and collaborate across the broader teams at McDonald’s on any issues that may affect our internal workstreams, analysis or reporting; and manage deliverables/timelines to implement appropriate solutionsSupport the ongoing evolution of marketing technology toolset and measurement capabilities through the lens of potential business use casesCoach, cross-functionally, data/platform/methodology best practices and drive institutional knowledge across the teams.Mentor and support a diverse team of high-performing data analysts, data scientists and data engineers focused on diving deep into large-scale marketing dataAct as liaison between US Marketing and Global Technology, representing and advocating for the needs of the US MarketBenefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $129,800 - $165,490 / per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
