Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.Job SummaryThe eCommerce Senior Marketing Technology & Data Consultant will lead the development and execution of marketing strategies for Caterpillar’s digital platforms, including Parts.cat.com and Cat Central. This role will focus on expanding digital channels, driving customer engagement through email marketing, and enhancing dealer capabilities with personalized email journeys and lead generation tools. The consultant will collaborate across teams to optimize eCommerce marketing performance and support business growth.What You Will Do
Lead the execution of eCommerce marketing strategies to drive traffic, conversions, and customer engagement on Parts.cat.com and Cat Central
Develop and optimize email marketing campaigns, expanding digital channels and opportunities for customer engagement
Drive dealer capabilities through targeted email journeys, PSE lead generation, and other marketing data opportunities
Collaborate with internal stakeholders to align marketing initiatives with business goals and improve digital marketing performance
Analyze marketing data to track KPIs, report on campaign performance, and adjust strategies to optimize results
Manage vendor relationships for digital marketing tools, ensuring timely delivery and high-quality results
Increased channel expansion opportunities – launching push notifications and exploring WhatsApp integration opportunities
Lead documentation and stakeholder engagement for eCommerce marketing Gen 5 GDS deliverables
Consult with business partners and dealers on data sharing initiatives, such as Snowflake, to inform and enhance email strategies
Serve as indirect lead for Email Specialist role, prioritizing workload and key deliverables to achieve roadmap and KPIs
What You Will Have:Customer Focus : Expertise in understanding customer needs and using insights to enhance eCommerce marketing strategies, particularly in email journeys and lead generation for dealersCreativity : Strong ability to develop innovative marketing campaigns and explore new channel expansion opportunities to engage customers and drive growthEffective Communications : Proficient in communicating marketing strategies and results to stakeholders across technical and business teams, ensuring alignment on objectives and performanceRelationship Management : Proven ability to build and maintain strong relationships with internal teams, dealers, and external vendors to support eCommerce marketing goalsTechnical Excellence : Knowledge of eCommerce platforms, email automation tools, and digital marketing technologies, with the ability to optimize performance and implement new solutionsStrategic Thinking : Ability to develop and lead eCommerce marketing strategies aligned with business objectives, focusing on long-term growth and channel expansionVendor/Supplier Management : Experience managing external vendors and partners to ensure the successful execution of digital marketing campaigns and the implementation of marketing technologiesDigital Marketing : Deep knowledge of digital marketing techniques, particularly email marketing and lead generation, to drive customer engagement and support business growthConsiderations for Top Candidates
Proven ability to drive marketing strategies and optimize eCommerce platforms
Strong experience with email marketing, channel expansion, and marketing automation tools
Background in digital marketing or eCommerce strategy, with a focus on lead generation and customer engagement
Ability to analyze and report on marketing data to inform decision-making and optimize performance
What You Will Get:Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.Additional Information:Flexible hybrid work environment#LI-Hybrid#BIAbout CaterpillarCaterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.Summary Pay Range:$126,000.00 - $189,000.00Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.Benefits:Annual incentive bonus planMedical, dental, and vision coveragePaid time off plan (Vacation, Holiday, Volunteer, Etc.)401k savings planHealth savings account (HSA)Flexible spending accounts (FSAs)Disability benefitsLife InsuranceParental leaveHealthy Lifestyle ProgramsEmployee Assistance ProgramsVoluntary Benefits and Employee DiscountsTuition ReimbursementCareer DevelopmentSubject to annual eligibility and incentive plan guidelines .Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.Posting Dates:January 23, 2025 - February 6, 2025Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .
