This role is based in our Chicago, Santa Monica, New York, NY, or Boulder, CO office. As the Event Director- NAB Manufactoring, your role is to strategically build and expand both live and virtual event portfolios. You'll drive the tactical implementation of these strategies alongside your show team, ensuring that results align with established KPIs and financial objectives. Acting as the 'face' of the brands, you'll cultivate strong relationships with key stakeholders across the board, including exhibitors, attendees, and association partners.You will be accountable for, and evaluated based on, the financial, operational, and customer performance of the events. This responsibility will require you to make informed decisions that lead to commercially successful and financially viable products for customers. Your focus will be on increasing market presence, engaging the community, and delivering an outstanding customer experience.Role Accountability and Duties:Strategy and GrowthDevelop long and short-term strategic plans for events – both physical and virtualManage tactical implementation of strategic plans and lead Event Manager in developing tactics briefDeliver on financial, operational and customer oriented-brand objectives (e.g., new business and customer retention, NPS, customer satisfaction)Build strategies to seize new market opportunities, or grow the brand(s) into adjacent sectors or customer segments (across geographies, platforms, and verticals)Support the development of event/product pricing strategies, based on strategic layout of an event space, product bundling options, value-based pricing and commercial driversSupport the development of key strategic partnerships and management of association relationshipsQuality and InnovationLead the delivery of outstanding customer experience, working with the team to create innovative and interactive experiences at the eventsDrive creative and new ideas to engage customers at and around the events. Prototyping new ideas and innovative approaches.Challenge current restrictions in thinking to increase engagement of an event for the customerOperational Leadership Manage P&L in collaboration with team managers and FinanceProvide accurate and timely reporting of KPIs and forecastsProvide monthly reports and high-level leadership reportsManage collaboration across the business functions of Sales, Marketing, Operations, Finance, IT and RegistrationResponsible for overall customer experienceLine management of team managers through regular 1:1’s, professional development, and coaching and mentoringMonitor team and individual performance against targets, KPIs, and MBOsSupport on the recruitment and assessment of new hires to the teamSupport where necessary in the annual financial planning and quarterly forecasting meetings reviewsExecution Monitor and manage the day-to-day execution of events across Marketing, Sales, Operations, Media and moreProvide guidance in the development of all marketing, experiential, and partner programsHelp guide the development of all live content and conference programmingManage the development and execution of all operationally related programs 
