Informa Connect is looking for an energetic, creative and performance-orientated Event Marketing Manager to drive attendance, retention and growth for our Foodservice portfolio of brands. If you are entrepreneurial, data-focused and able to work across different marketing channels to increase awareness and engagement, this is the job for you.The Marketing Manager will be responsible for the development and execution of marketing programs that drive audience engagement, acquisition and retention of delegate attendance for the Foodservice portfolio.The ideal candidate will be organized and data-driven, with a strong track record of using content marketing techniques and analytics to drive audience and engagement.  This position reports into the portfolio’s Head of Event Marketing and requires extensive collaboration with marketing, design, programming, and brand leads. Primary responsibilities:Content Marketing: using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing our existing database of leadsPartner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest and engagement (including creation of landing pages, websites, digital and email copy, and layouts designed to convert).Event Marketing Execution & Campaign Management:Develop, manage and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audience and increase overall delegate registrations.Within automation system, create and deploy emails, landing pages, and forms; construction and maintenance of automated campaigns and programs (e.g. nurture, reengagement, cart abandonment, and new contact creation).Create, update and manage brand websites, event pages and various product pitches, decks, etc.Marketing Automation & Analysis: in alignment with Director of Growth Marketing, optimize and improve marketing operation workflows to measure effectiveness, performance, and ROI to better retain audience, increase conversion and attendance rates and improve the integrity of the overall database (Salesforce)Analyze and report on campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and future strategiesCollaborate on social media community engagement, including monitoring of LinkedIn group and responding to comments across platforms
