Paid Media SpecialistCity: ChicagoState/Province: ILCountry: United StatesDivision: CorporateSince 1952, Lawson Products has strived to make our customers' jobs easier by improving their operational efficiency, productivity and overall performance. As a leader in the MRO industry, we partner with customers to make sure they have the right maintenance and repair parts on hand when needed.We’re looking for a talented and experienced Paid Media Specialist to join our team. Reporting to the Sr. Manager of Growth marketing, you will play a critical role in the planning, development, and execution of our paid media initiatives across a variety of mediums and platforms including search, display, marketplaces, trade publications, association, events and more! As part of the Growth Marketing team within the larger Marketing department, this role will support the growth of our eCommerce and related revenue streams through day-to-day management and optimization of our paid media initiatives within our websites, mobile applications, trade publications, associations, events and more. This role will be laser focused on increasing revenue by improving our paid media KPIs (bot engagement and revenue related) within these platforms through planning, analysis, and a high level of collaboration with other marketing team members and other cross-functional teams at large.Our corporate headquarters is in Chicago, IL. This role operates on a hybrid work model; employees spend two days working in the office and three days working remotely. We offer 401k plus vision, dental and medical benefits, as well as a paid holiday and PTO package.Responsibilities:
Drive traffic, generate leads and increase eCommerce conversions through strategic and well-executed paid media initiatives.
Day-to-day management and growth planning for paid media initiatives in collaboration with outside partners/agencies and hands-on, direct execution.
Analysis of key metrics that turn into actionable insights to improve those metrics
Manage and optimize paid media campaigns across various platforms, including Google Ads, Bing Ads and Amazon Ads. Also analyze, plan, and support other forms of paid media within mediums such as trade publications, events, associations and more.
Conduct keyword research and selection for pay-per-click (PPC) campaigns as necessary.
Monitor and analyze campaign performance, making data-driven decisions to optimize for ROI and KPIs.
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics with outside agency.
Perform A/B testing of ads to improve click-through rates (CTR) and conversion rates.
Manage the creation and validation of large keyword lists and search terms.
Work with SEO specialist to harmonize and optimize SEO/SEM efforts.
Provide creative copy suggestions and graphical ad design ideas for net-new ads or to optimize current ads.
Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
Provide oversight and manage new paid media campaigns, ad groups, and accounts and aid in the creation of paid media marketing initiatives across multiple brands.
Provide oversight, manage, and be able to generate reporting for all major paid media metrics, goals tracking, revenue tracking, and other paid media initiatives, providing actionable insights and recommendations.
Manage budget allocations and bid strategies to maximize the efficiency of ad spend.
Ongoing understanding of search engine and PPC industry trends and developments.
Collaborate with the marketing team to align paid media efforts with overall marketing strategies and objectives.
Troubleshoot and resolve any issues related to paid media campaigns.
Other duties as assigned.
Qualifications:
Bachelor's degree in Marketing, with at least 3 years and a proven track record of planning and optimizing paid initiatives within websites, mobile applications and marketplaces, or an equivalent combination of education and experience.
Google Ads certified
Experience with Google, Bing and Amazon paid media
Understanding of and experience with paid media best practices, ensuring accuracy, engagement, and competitiveness
Experience with paid initiatives relating to e-commerce websites
Experience with paid initiatives relating to traditional (digital) lead generation
General understanding of other marketing channels, campaigns, website, brand and other general areas of marketing as to influence and expand upon your own day to day work and deliverables
Experience with Google Analytics (GA4) and other analytics tools
Experience with Shopify Enterprise/Shopify Payments is a plus
Experience with traditional (digital) lead generation is a plus
Highly collaborative
Excellent communication, collaboration, and interpersonal skills with the ability to work effectively with internal and external stakeholders.
High degree of detail, proactivity and organization
Strong analytical skills with the ability to analyze data in order to measure effectiveness and recommend improvements for optimizations
Organized and focused on optimal team productivity and efficiencies
Ability to work independently and manage multiple projects simultaneously
Excellent written and verbal communication skills
Ability to think out-of-the box and drive creative solutions
Understanding that the input of the team is critical while guiding everyone to be better at what they do and how they performwe are better, together
Excellent written and verbal communication skills while being process-oriented
Lawson Products is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.
