What You Get to Do in This RoleAs a Partner Business Development – CRM Transformation leader for the Americas, you will be responsible for driving business development initiatives that enable partners to embed ServiceNow’s CRM technology into their go-to-market motions and customer solutions.
This individual contributor role focuses on penetrating partner organizations, ensuring that CRM transformation becomes a core part of their business and reference architectures. You will identify and activate partners capable of delivering measurable impact through CRM-led business transformation—building joint pipeline and driving customer design wins in close alignment with ServiceNow’s CRM specialist selling teams.
The ideal candidate will combine strategic business acumen, partner ecosystem knowledge, and execution excellence to expand CRM adoption across the Americas region.Key ResponsibilitiesPartner Engagement & Penetration: Engage directly with key ServiceNow partners across the Americas to ensure their business strategies and solution architectures incorporate ServiceNow’s CRM technology. Identify CRM transformation opportunities within partner practices and translate them into actionable go-to-market plays.Business Development & Pipeline Creation: Develop and activate business development plans with partners to build joint CRM pipeline focused on delivering measurable business outcomes. Collaborate with CRM specialist sellers and field sales to drive early wins and fast execution through aligned account planning and opportunity pursuit.CRM Practice Activation: Guide partners through business case creation and operational planning for CRM adoption. Enable partners to position ServiceNow CRM as a driver of customer transformation and revenue growth.Joint Go-to-Market & Execution: Partner with marketing, sales, and operations teams to deliver joint campaigns, customer events, and enablement activities that drive CRM awareness and opportunity generation. Influence partners’ reference architectures to ensure CRM is integrated as a foundational element in their solution portfolios.Customer Design Wins: Collaborate with partners and ServiceNow CRM specialist teams to secure early customer design wins that demonstrate the value of CRM transformation. Capture customer success stories and use them to scale best practices across the ecosystem.Insight & Feedback Loop: Bring partner and market insights back into ServiceNow to inform CRM strategy, enablement, and partner acceleration programs.
