Product Manager SMS Marketing

Product Manager SMS Marketing

13 Feb 2024
Illinois, Chicago, 60601 Chicago USA

Product Manager SMS Marketing

Job DescriptionInsight Global's client is looking for a Product Manager to Focus on SMS Marketing as a Product. They are looking for someone who knows what do you measure with KPIs, how do you know if the communication was successful with the SMS Marketing campaigns, what was successful what wasn't. This person will be working cross functionally with the engineering teams and should have a solid understanding of technical terminologies and articulate the requirements into technical terms. Should person should be able to do Business Analyst type work, product backlog management, understanding the scope of the effort. Gathering requirements, being able to deliver them. This person will be executing now, but they will then do strategy in the next steps. They are currently migrating from one version of Cisco to a more updated version.Product: Digital Customer Communications- SMSDevelop and maintain the product roadmap for the SMS Platform, ensuring alignment with strategic, financial, and technical objectives. - Different teams provide their needs and this person will be managing the product as a whole.Proactively identify and resolve data upload and delivery issues across 10 lines of businesses who trigger 40M+ SMS/ month, optimizing overall team performance.Collaborate closely with engineering and UI designers to define detailed product requirements.Implement foundational improvements to customer opt-ins across digital platforms.Spearheading the migration of 300+ SMS flows and 8 short codes from a legacy SMS platform to new, enabling new messaging and orchestration functionality for the customer.Mapping out a comprehensive customer-comms SMS product strategy and drove discovery for a new orchestration solution.Skills and Requirements-5+ years of Product Management experience-Familiar with SMS Marketing - they use Cisco- off the shelf, but they are looking at the marketing aspect. Examples of what they should know: What do you measure with KPI's, etc. How do you know communication was successful with the SMS marketing campaign, what works, what doesn't.-Understanding the API piece, understand the API concepts- experience working cross functionally with engineering teams. Understanding the technical terminologies and articulate the requirements into technical terms. "I want this information to go out in the SMS message", the frequency, etc. Create the business rules, etc.-Being able to do Business Analyst type work, product backlog management, understanding the scope of the effort. Gathering requirements, being able to deliver them.-Experience with Product Strategy. How to optimize the communications.-Leadership, someone who is proactive.-JIRA or ADO (azure devops)-Story writing, how to communicate of features, acceptance criteria for engineering teams. -Cisco nullWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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