The Customer Engagement and Experience team nurtures profitable customer relationships through meaningful engagements and seamless experiences by leveraging data, innovation, and technology.The Customer Experience and Engagement team relentlessly pursues ways to remove friction and add delight for customers and crew throughout their journeys, enabling our customers to choose McDonald’s more across all digital channels. They also oversee the digital customer engagement strategy, investment, ad execution across all owned channels.In the Senior Manager, Customer Engagement – CRM role, you will contribute to these priorities in through the following ways:Act as alignment lead for any cross-functional and agency partners to ensure digital customer engagement strategy aligns with overall US Marketing and McDonald’s USA business growth initiativesAdvocate for data driven marketing, steering upstream customer data insights into total marketing strategy / planning (close partnership with customer insights/analytics to build techniques & capability)Drives lifecycle program strategy and tactics, inclusive of lifecycle communications and offersBuilds CRM strategy reflecting marketing priorities and digital ambitionsResponsible for key agency relationshipsHeavy involvement in strategy conversations with leadership, influencing strategy, and leading execution of strategy with teams and OosDevelop and coach direct reports in order to improve efficiencies and performanceBenefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $149,260 – $190,310 per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
