Requisition ID: 62490ABOUT WHIRLPOOL CORPORATIONWhirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.The team you will be a part of:The digital marketing team develops marketing, merchandising, and creative strategies and affiliate programs to promote the organization's products and services through the Internet or other digital channels to increase exposure and business from target audiences, and analyzes the effectiveness of these strategies . She develops and maintains graphic design and website layout to support the organization's image, identity and brands. She may be responsible for social media marketing and online community management.This role in summary:Whirlpool Corporation is searching for a passionate Senior SEO (Search Engine Optimization) Manager to join our Digital Center of Expertise. Whirlpool’s Digital Center of Expertise (DCoE) is designed to learn all that we can about our consumers and provide the best experience with our brands making life easier for our consumers. Thanks to a global team passionate about spreading the best-in-class digital practices around the globe, the CoE is an integration of high level professionals between regions that promote continuous improvement & development, create efficiency and enriching experiences, develop new innovations that are effective for the business while simultaneously creating a fun environment. By providing our employees with the opportunity to be part of a global team with a clear global career path, and a chance to leverage senior & scarce talent, we are able to inject critical digital capabilities organization-wide, while simultaneously strengthening our relationships with the consumer.Your responsibilities will include:
Responsible for supporting the local markets and business units to help each region define and implement strategies regarding SEO.
Experience selecting and implementing SEO enterprise platforms.
Works with stakeholders to continually optimize the governance and decision-making processes within the SEO expertise stream.
Identifying, organizing, and sharing new SEO, content opportunities and emerging trends.
Work with varying stakeholders and Business Unit leaders, account for their roadmaps and priorities, consider the available SEO resources, and develop an SEO roadmap and strategy.
Define SEO KPIs and success metrics, methodologies and work with data management & reporting professionals to document, design, and maintain appropriate reporting dashboards.
Performing technical SEO and on-page audits, delivering comprehensive audit documentation to stakeholders. Conducting keyword research using software tools.
Developing SEO and Content Use Case libraries, best practices and playbooks.
Competitor reviews for D2C content trends, eCommerce and SEO best practices.
Partner with CXT (Consumer Experience Technology) and IT to design technical solutions for selected use cases, AI prototyping or platform implementations.
Minimum requirements:
Bachelor's Degree in marketing or similar
8+ year previous experience in a digital marketing agency or in-house function
Experience with common SEO research, SEO tools and insights tools
Experience with DAM platforms and content automation tools
Ability to think creatively and independently
Agile, solutions-based approach and mindset
Preferred skills and experiences:
Master's degree
SEO Brightedge certification
Strong attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills
Intermediate understanding of HTML and related technologies/concepts (CSS, JavaScript, etc.)
Ability to clearly and effectively articulate thoughts and points, define and drive the SEO strategy
Excellent written and verbal communications
Experience with Google and Adobe Analytics
Ability to work in a hybrid environment in a global, multi-cultural team environment
Additional information:Whirlpool’s Ways of Working -Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply ‘always on’ flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work from anywhere on Friday.We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
#LH-KH1Connect with us and learn more about Whirlpool CorporationSee what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
