The Senior Manager, Everyday Affordability Platform is responsible for partnering with US Marketing in defining and executing the Everyday Affordability Platform in alignment of its broader role/goal within the US Revenue Growth Management Strategy (RGM). In addition, the Sr Manager, Everyday Affordability Platform assesses its performance on an ongoing basis, defining any adjustments needed to stay aligned to the broader role/goal. This role partners closely with US Marketing to sell-in the strategy and report on the business case and performance to US SLT and key Owner/Operator leadership groups. Additionally, this role will define how the Everyday Affordability Platform and its Menu items should be priced and discounted across other value levers in partnership with the other US RGM teams.Primary ResponsibilitiesIn alignment with broader RGM strategy, defines role/goal of the Everyday Affordability Platform and defines the US Strategy for the EDAP menu/constructIdentifies the need for consumer research including conjoint research to define the ideal EDAP platform/menu/construct and partners with Global RGM, SIP, and US Marketing to execute and evaluate the researchOwns McValue Menu pricing guardrails and recommendations in alignment with parameters set by the global RGM team focusing (including how menu items should be incorporated in Digital discounting and loyalty)Assesses EDAP pricing parameters and key “sustainability” KPI’s to communicate (up front) the exit plan/strategy (e.g. when price points would/should change)Partners with Marketing to sell-in recommendation to US SLT, key O/O leadership / the systemBusiness case development and ongoing assessment of performance of the EDAPCompetitive assessment of EDAP strategy across competitors & performanceSupports / evaluates the need to evolve or add (including temporary visitors) to EDAPRegularly assesses KPI’s and adherence to platform guardrails/principles nationally and by BUSupports OPNAD Value Committee & MEC and NPSAGBenefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $129,800-$165,490 / per year 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
