WHAT DOES A SENIOR MEDIA PLANNER DO?We’re seeking a strategic and detail-driven Senior Media Planner to support the development and execution of HCP and/or DTC targeted pharmaceutical media campaigns across digital and traditional channels. You’ll work closely with the Media Supervisor to build tactical plans, manage direct buys, and ensure flawless campaign delivery from launch through optimization. Success in this role requires strong collaboration with internal teams, media partners, and clients, along with proficiency in tools like Prisma and media research platforms.   The ideal candidate has a solid foundation in media planning and buying with a focus on executing media strategies and ensuring seamless campaign delivery and thrives in a challenging, fast-paced environment, managing multiple projects and deadlines while maintaining a positive, collaborative and detail-oriented approach. RESPONSIBILITIES:Media Planning & Buying Responsibilities: Assist in the media planning kick-off, helping ensure media objectives are clear and aligned with client goals. Stay informed about marketplace trends and competitive insights to contribute to planning decisions. Utilize EVERSANA INTOUCH’s suite of planning, evaluation, and buying tools for competitive landscape analysis, target digital consumption, and media plan development. Support the development and articulation of media strategies, including media channel mix, budget allocation, and rationale. Collaborate with subject-matter experts to ensure media strategies are aligned across all platforms. Help coordinate the creation and presentation of media strategies and plans to clients. Participate in weekly status meetings and help manage status documents. Assist internal activation teams (e.g programmatic/paid search/paid social) with the understanding of client needs and deliverables Support the RFP process by assisting in ranking proposals and contributing to vendor negotiations and media partner selection. Oversee the day-to-day implementation, optimization, and reconciliation of campaigns, ensuring alignment with client goals. Help manage accurate budget tracking, media buys, and reconciliation to optimize spend across channels. Review and ensure the accuracy of media activation documentation, including media campaign setup in Prisma. Guide Junior Planners and other team members in developing accurate traffic sheets and media buys. Coordinate trafficking, manage creative asset delivery, and ensure all assets align with campaign and client requirements (e.g., Creative Asset Trackers, MRD/creative matrix). Ensure successful tracking, optimization, and reporting of all campaigns, collaborating with analytics teams to create insights for monthly and/or quarterly reporting (QBRs). Support billing processes, ensuring accuracy and resolving discrepancies. Collaborate with Account Management, PMs, Creative, Data Science/Analytics, and subject-matter-expert teams to ensure smooth execution of campaigns. Maintain communication with the direct manager, and other senior members of the team, on campaign progress and issues. Contribute to insights and recommendations to support new business development when needed. 
