CreativeThe Sr Director, Creative role is responsible for leading breakthrough creative expression for TIAA through design and copywriting across all touch points. This leader will be responsible for leading a team of designers and copywriters, who will produce work for both Institutional and Consumer audiences that will be distributed through a range of channels from digital display advertising to brochures and events. This is a hands-on role and the successful candidate will actually create design and copy while leading a high-functioning team.Key Responsibilities and Duties
Lead team to develop full spectrum of creative that tells the story of the brand in a way that is highly impactful and moves people through design and copywriting
Collaborate with stakeholders to conceive and develop outstanding content and ensure breakthrough and relevant outcomes
Create best-in-class design that is ownable and differentiated for key projects
Write/co-write copy that drives action from targeted audiences
Manage team workload and priorities on a day-to-day basis to ensure all project requests are met and effectively prioritized.
Work with offshore team members to ensure seamless project handoff to maximize speed
Ensure the work is consistent with brand standards, tone of voice, and visual identity
Manage projects through WorkFront project management system
Educational Requirements
University (Degree) Preferred
Work Experience
5+ Years Required; 7+ Years Preferred
Physical Requirements
Physical Requirements: Sedentary Work
Career Level9PLRequired Qualifications:
5+ years of marketing design and copywriting experience in financial services or retirement industry
Preferred Qualifications:
7+ years of marketing design and copywriting experience in financial services or retirement industry
Demonstrated track record of design and copywriting, with samples
Demonstrated skills communicating to an institutional audience as well as to a consumer audience
Experience leading a team of creatives
Experience with content management systems
Experience in financial services
High degree of proficiency with Adobe InDesign, Illustrator, Photoshop and Acrobat
Proficiency in Microsoft Office
Excellent interpersonal, oral, and written communication skills
Ability to dynamically manage multiple projects at once, including frequent unexpected requests, with efficiency, urgency, and patience
Exceptional design skills
Strong copywriting skills
Experience in executing creative for retirement and asset management
Demonstrated understanding of modern, digital campaigns
Ability to simplify and streamline content
Prooing experience
#LI-KDRelated SkillsAudience-focused Communication, Audience Insights, Builds Visual Materials, Content Development, Continuous Improvement Mindset, Copywriting, Creative Thinking, Customer-Focused Campaign Development, Delivers On-Product Marketing Strategies, Digital Design, Innovation, Marketing Writing Effectiveness, Messaging EffectivenessAnticipated Posting End Date:2025-01-27Base Pay Range: $134,700/yr. - $224,500/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Company OverviewEvery worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.support@tiaa.orgPrivacy NoticesFor Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
Nondiscrimination & Equal Opportunity EmploymentTIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088EEOCKnowYourRights-1688394514088.pdf)Pay TransparencyPhiladelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)
