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The Sr. Manager Advertising Operations role helps support all tagging, trafficking and campaign management and execution across both paid and owned media at TIAA and Nuveen. This role reports directly to the Director Paid Media Operations and works closely with other members of the paid and social media team as well as the agency, client marketing, key sales stakeholders, technical/development resources and the analytics team in order to create, manage and execute on paid and social media campaign priorities, key KPIs and timing. This role will bridge the gap between the advertising side of the execution with the technology and tracking teams. The role requires an understanding of the digital omni-channel landscape, ability to understand and execute advanced paid media plans and the capacity to guide more complex and sophisticated integrated strategy to exceed goals.Key Responsibilities and Duties
Support all paid and social media campaign activation, supporting agency and inhouse media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)
Serve as the main point of contact for internal teams and agencies for campaign trafficking, ad specs, QA and troubleshooting, providing detailed insights and recommendations for improving processes
Test, troubleshoot, launch and optimize advertising campaigns across multiple channels, ensuring timely asset delivery and proper implementations by aligning on all timelines. Effectively communicate the status of campaigns to both internal and external stakeholders.
Stay up to date on new technologies, market trends and industry best practices and privacy changes as they impact the ad ecosystem
Become a subject matter expert on ad and supporting digital technologies; understanding the ever-evolving media landscape
Support marketing analytics teams with daily, weekly, and monthly campaign results.
Educational Requirements
University (Degree) Preferred
Work Experience
3+ Years Required; 5+ Years Preferred
Physical Requirements
Physical Requirements: Sedentary Work
Career Level7ICRequired:
3+ years hands on CM360 experience
Preferred:
5+ years hands on CM360 experience
Deep understanding of advertising operations landscape
Difference between third-party served and site served; difference between advertiser and publisher; difference between site direct and programmatic
Knowledge of creative types (HTML5, static, rich media, video, audio)
Experience trafficking campaigns for 3-5 years
Understanding of CM360 hierarchy (Advertisers, Campaigns, Packages, Placements, etc.)
Knowledge of event tagging, creative weights and rotations, and URL string development
Experience with floodlight tagging and QA
Capable of creating and pushing floodlight tags to GTM
Capable of QA-ing floodlight tags and troubleshooting tagging issues
Experience with the implementation and adherence of naming conventions
Capable of QA-ing and ensuring flawless naming convention implementation
Experience with troubleshooting ad tag problems, creative asset issues, impression discrepancies, and other ad ops issues
Experience with managing multiple projects with moving pieces and working in collaboration with other stakeholders to find streamlined ways to improve process gaps
Experience explaining technical issues and proposed solutions clearly (written and verbal)
#LI-VM1Related SkillsAdvertising, Audience Segmentation, Budgeting, Collaboration, Communication, Customer-Focused Campaign Development, Ensures Quality Audience Engagement, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Creativity, Marketing Strategic Planning, Marketing Writing Effectiveness, Negotiation, Prioritizes Effectively, Search Engine Marketing, Timely Outreach, Vendor / Partner ManagementAnticipated Posting End Date:2024-01-30Base Pay Range: $91,900/yr. - $110,200/yr.Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).Company OverviewTIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary (https://www.tiaa.org/public/pdf/benefits-at-a-glance.pdf) .Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Read more about the Equal Opportunity Law here (https://www.dol.gov/general/topics/posters) .Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:Phone: (800) 842-2755Email: accessibility.support@tiaa.orgPrivacy NoticesFor Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .TIAA started out over 100 years ago to help ensure teachers could retire with dignity. Today, many people who work at not-for-profits rely on our wide range of financial products and services to support and strengthen their financial well-being.Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here (https://www.tiaa.org/public/tiaa-nuveen-privacy) .
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here (https://www.tiaa.org/public/tiaa-nuveen-ca-privacy) .
For Applicants of Nuveen residing in Europe and APAC, please click here (https://www.tiaa.org/public/nuveen-eu-uk-privacy) .
For Applicants of Greenwood residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-privacy) .
For Applicants of Greenwood residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-greenwood-portuguese-privacy) .
For Applicants of Westchester residing in Brazil (English), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-privacy) .
For Applicants of Westchester residing in Brazil (Portuguese), click here (https://www.tiaa.org/public/support/privacy/applicants-westchester-portuguese-privacy) .
Nondiscrimination & Equal Opportunity EmploymentTIAA is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.EEO is the Law (https://assets.phenompeople.com/CareerConnectResources/TIAAGLOBAL/documents/22-088EEOCKnowYourRights-1688394514088.pdf)Pay TransparencyPhiladelphia Ban the Box (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf)
