About this Job  This role will be responsible for leading sales engagements of NielsenIQ’s Marketing Effectiveness solutions (Including Marketing Mix and Matched Market Tests) in the North America region.The Marketing Effectiveness team is a new NielsenIQ focus area witnessing incredible growth that holds strategic importance to NielsenIQ's ability to provide useful insight to clients about the impact of media on sales and other branding metrics.The focus of this role will be on acquiring new business through the development of a clear go-to-market strategy that results in meaningful client relationships, closing deals, and ensuring growth commensurate with business expectations. This role will collaborate with Solution Consultants, Client Business Partners, Account Development leads and Customer Success team members in order to own the sales cycle. As an individual contributor, this role will drive deals to successful outcomes across complex sales phases in a timely manner while generating new product ideas and bringing the voice of the customer back to product management.The VP, Marketing Effectiveness will partner with Advertisers, Agencies, and Media Owners to sell solutions that will help refine Advertisers' marketing investment and showcase its contribution to sales success, optimize spend across marketing channels, measure sales lift of campaigns, and monitor impact of media investments on market share to measure ROAS.Marketing tactics discussed are inclusive of Influencer Marketing, Promotion, Video, Organic, TV, Print, Distribution, Social Media, Paid Search, Affiliate Marketing and all other sales-influencing tactics. Responsibilities  Develop relationships to sell our Marketing Effectiveness solutionsIn this Specialty Sales role, use your consultative/challenger selling skills to identify client business needs, qualify, probe, scope and sell in NielsenIQ Marketing Effectiveness services. Achieve an annual Revenue/Sales targetUse Marketing Effectiveness insights to enable and demonstrate strength of clients' commercial impact; grounded in NIQ's proprietary store-level data and other industry-defining assetsAttend annual conferences/tradeshows when appropriateSelf-start and proactively prospect clients to drive initial purchasesDisplay mastery of time management to focus on multiple projects simultaneouslyManage sales pipeline reporting and proper CRM hygiene with excellenceBecome proficient in NielsenIQ Marketing Effectiveness solutions, systems, and software toolsDevelop Account Plans and initiatives to drive growth within your assigned accounts and vertical  Represent voice of customer to internal product development, product marketing, communications, and delivery teamsWith a high degree of urgency, uncover and disseminate advertiser, publisher, agency, and competitive intelligenceWork highly collaboratively with other cross functional NIQ partnersContribute to assigned projects as needed 
 A little bit about you  Are you a passionate, client-focused salesperson with a deep sense of urgency and accountability to deliver against financial targets? Can you effectively tell a story that captures the audience, no matter what level, and bring them along your journey? Are you able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards?
