Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Job DescriptionMajor Responsibilities:
Collaborate with the Brand Team to facilitate cross-stakeholder discussions, including Health Care Professionals (HCPs) and non-HCP stakeholders, to gain insights and identify target segments for the brand.
Synthesize the insights gained from these discussions to determine brand positioning, drive Close Loop Marketing engagement and customization, and populate the Brand Plan Insights Chapter.
Secure input and gather cross-stakeholder viewpoints to develop a robust and accurate differentiation strategy for the brand.
Propose strategic objectives for the brand and challenge and critique Brand Team strategies to ensure a strong differentiation in a highly competitive market.
Ensure that all functional deliverables are consistent with the brand's strategy and identity and deliver emotional messages aligned with the Brand Story.
Guide the design and implementation of all marketing activities, including innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities, and multi-stakeholder initiatives to meet strategic brand objectives.
As a Core Member of the Brand Team:
Contribute to the creation of a shared brand vision and objectives among all team members.
Represent the marketing function and collaborate with multiple functions in the development of the Global brand strategy.
Health Care Professionals (HCPs)
Key Opinion Leaders
Internal Stakeholders:
Brand Team Brand Team Leader
Area Commercial
Affiliate Marketing Team
Note: This job description is a general overview of the responsibilities and stakeholders involved. Additional duties and stakeholders may be assigned as needed.Level of role will depend on candidate selected Qualifications
Bachelor’s Degree required.
Proven marketing experience with increased proficiency in all marketing skills.
Previous cross franchise/cross channel marketing experience preferred.
Additional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html
