All content is social – it extends from traditional social media platforms into video, talent communities, blogs, etc. This team takes a wholistic and strategic look at the candidate touchpoints and advises on the most meaningful and impactful content. They understand our clients’ unique characteristics as employers and tell their stories in engaging ways. Their goal is to gradually achieve superior candidate engagement by maximizing all aspects of the social media marketing roadmap. Each member of the team should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.Craft content calendars, schedule content within content management platform (ensuring accuracy and proper tagging, etc.), community managementResponsible for compiling metrics and helping identify key learnings and opportunitiesServe as expert on assigned clients, maintaining brand voice and having strong understanding of client objectivesResearch clients, competitors and/or new business prospects to glean insights and form recommendationsServe as primary client contact (in most cases), and respond promptly and professionally to client needs and requestsWork with increasing independence on day-to-day tasksPresent content calendars to clients and contribute to content strategiesServing as social media expert for clients, understanding platforms’ benefits, limitations, etc. and bringing in other team members, as neededShare ideas on ways to reach and engage with audiences through socialCreate social assets or clearly brief the graphic design team on client needs for asset creationComprise metrics reports, assessing performance and developing recommendationsUnderstand client scopes and ensure adherenceManage priorities and workload effectively to meet all predetermined workflow schedules and deadlinesWork effectively and efficiently in a fast-paced, high productivity environment, with a sense of urgency and a high-level of attention to detailPerform other duties as may be assigned
